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So you have a site concept developed that you are ready to start writing great content for.
So what's the next step?
It's time to develop your " master keyword list " which you will use to craft your WebPages. These are the words or phrases you would like to get ranked high in the search engine's for and get the free targeted traffic that this will bring to your website.
It is not enough to simply "pluck" words from the air and start writing your web pages. You need to carefully select which words and phrases to target.
Food for thought:
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What if there are already 10 billion web pages about your chosen keyword(s)?
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Do you think a small business owner can compete with large companies who invest millions of dollars into their SEO strategies for highly competitive, high traffic keywords?
Obviously the answer is no but there is a bright side to the equation if you are willing to invest time into researching your keyword phrases carefully. You will want to choose "niche" keywords that offer a combination of high traffic and low competition.
This of course is easier said than done but it can be accomplished as long as you use some of the help that is available on the internet.
Here are a couple of first steps, tips and tools you can use to put together a list of niche keywords for the website topic that you have developed.
1. Keyword Brainstorming and Research
Think of throwing out a "wide net" here and try to write down as many keywords and phrases (consisting of 2-4 words) that are related to your Website Concept as you can.
Take each one of these words/phrases and visit: http://inventory.overture.com/d/searchinventory/suggestion/
Type the first keyword phrase into the " Get suggestions for :" box and hit the search button.
This will return you a list of words and phrases that are similar to your keyword phrase and also provide you with the number of searches for each of these results on the Yahoo-Overture network for the month.
Copy all of the keyword phrases that you think best suit your site concept along with the search data into a text file or spreadsheet. Save this file as your " master keyword list ".
Note: Some of the results will be totally unrelated to your site concept you do not need to copy these into your "master keyword list".
Repeat this process for all of the keyword phrases that you initially brainstormed. By the end of this process you should have a "master keyword list" of several hundred or thousand words and phrases.
Google provides a free keyword research tool as well but does not provide the search statistics that Yahoo-Overture does. Augment your keyword list with any results that you find relevant using this tool. http://adwords.google.com/select/KeywordSandbox
2. Refine Your Keyword List Part 1
You need to shorten your keyword list to a tightly targeted and highly profitable subset of your master keyword list. These are going to be the words you use when crafting your web pages for the search engines.
Start by performing searches for each keyword phrase in your master keyword list at: http://www.google.com
Google will tell you the total number of sites it has indexed for the keyword phrase that you are searching for. Copy this number into your master keyword list for each keyword phrase.
You will now have the data for the number of searches on the Yahoo-Overture network for the month and the number of competing websites for each keyword phrase in your list.
Think of these numbers as supply(websites) and demand(# of searches) . Finding the supply/demand number for each keyword phrase will help you decide which one's you want to target.
You will have to use your own judgement here depending on your goals and the amount of traffic you would like to generate. Make sure you have a nice mix high traffic and niche keyword phrases in your master keyword list.
It's not that useful to be ranked #1 for a keyword that only gets 5 searches a month. Similiarly, it is very hard to achieve high rankings for high traffic keyphrases because there is going to be a lot of competition.
Trim your keyword phrase list down to 50-100 entries and get ready for step 3.
3. Analyze the Competitor's Backlinks
There are 3 purposes to this analysis: analyzing whether a chosen keyword space is too competitive, identifying potential link partners (to be used in a later lesson), and to trim your "master keyword list" down to 15-20 keywords that have a reasonable level of competition.
To get started take the first term in your master keyword list and perform a search for it at: http://www.google.com
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Note: we are only going to be interested in the "top 10" results for each keyword phrase since our goal is to get listed on the first page of results for our target keywords.
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Our goal from this analysis is to find out how "established" your competition is in your chosen keyword marketplace. An analysis of the number of sites that link to your competitor should give you an initial indicator of how important their website is to the world. If a lot of websites are linking to your competitor they must be providing valuable content or a useful tool/service.
To find out who is linking to your competitor visit: http://www.uptimebot.com and enter the first domain from the Google Search results into uptimebot's search bar.
Uptimebot will then query all of the major search engine's and return a report showing the number of links the domain has pointing to it. A site with a lot of backlinks to it must be an information hub and therefore very important.
Perform this uptimebot search for all of the "top 10" competitors from your initial Google search results.
If you are finding that the sites in the search results have several 1000 backlinks to them you will know right away that you are going to have a hard time getting a high ranking for that keyword since a large number of links suggests that the site is already a well established information hub in that keyword marketplace.
Uptimebot also provides you with a link to the search results showing you the actual websites that are linking back to your competitor. Visit as many of these sites as you can and try to identify which ones have complimentary content to your site. You may want to consider contacting the owner's of those domains to request a link to your site.
4. Refine Your Keyword List Part 2
After performing this analysis for each keyword phrase in your master keyword list eliminate the keywords that you identify as having too much competition (i.e. too many well established "hubs"). We will use this list in the next lesson to start writing your first web page
Using these tips you should now be able to tell which market's you will be able to compete in and which one's already have too many established information hubs to make it worth your while. You will also have a list of "complimentary" websites that you may want to consider requesting links from in the future to help boost your website's "link popularity".

http://ipsenkastrup3.uniterre.com/1017754/Google+Keyword+Tool+-+How+to+Use+it+For+Keyword+Research.html
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https://zenwriting.net/mccullochbrowne85/how-to-find-a-real-seo-specialist

You have just decided that you want to start a web site. You pick a topic that interests you, build and tweak your web site template until it's perfect, and create a stunning logo that will instantly attract the attention of your visitors. Now you just have one thing missing, content. Content is the most important component of a web site. It is the factor that determines whether a web site will be a success, or just another couple of megabytes cluttering up the Internet. Because you know this already, you decide to buy content for you web site. For only $39.99, you can buy fifty articles tailored specifically to your site. Now all you have to do is kick back and wait for the money from AdSense to start pouring in.
You know that it can take several weeks for your web site to be indexed by Google, so you're not too discouraged by the almost nonexistent traffic of your web site. However, week after week passes, and there is still no traffic to your web site. You try typing every keyword that relates to your site into Google, but when you start scrolling through the results, your web site is nowhere to be found. How can this be possible? Your web site has over fifty articles! That should be more than enough content for Google to notice. However, the problem does not lie in the quantity of the content or in Google itself. There are three letters are responsible for your web site's nonexistent traffic: PLR.
The articles you bought are known as private label rights (PLR) articles. These articles are normally generated by software which uses keywords to create different article permutations. They are then marketed in bulk as "unique" or "custom" articles that can be used to populate a web site with content and achieve a high search engine ranking. Because these articles are very popular among many novice web masters, they are sold over and over. Because of this, the Internet can become very cluttered with the same duplicate content.
Because this is a known issue, Google and other search engines have created sophisticated software that can detect duplicate content. Whether you directly cut-and-paste or make some minor changes to the articles, search engines are still able to detect this duplicate content with their software. When duplicate content is detected, you search engine ranking suffers a penalty. So if you attempt to build an entire web site with duplicate, there is no hope of ever achieving a ranking within any keyword results.
Along with the damaging your search engine rankings, duplicate content can also present other negative effects. If you create an AdSense monetized web site solely with duplicate content, your site will quickly be labeled by any visitors as a "Made for AdSense" site, which will result in your site earning no profit. Even if your site is created to sell a product or service, it will be discredited and ineffective because of the duplicate content.
Duplicate Content
You have just decided that you want to start a web site. You pick a topic that interests you, build and tweak your web site template until it's perfect, and create a stunning logo that will instantly attract the attention of your visitors. Now you just have one thing missing, content. Content is the most important component of a web site. It is the factor that determines whether a web site will be a success, or just another couple of megabytes cluttering up the Internet. Because you know this already, you decide to buy content for you web site. For only $39.99, you can buy fifty articles tailored specifically to your site. Now all you have to do is kick back and wait for the money from AdSense to start pouring in.
You know that it can take several weeks for your web site to be indexed by Google, so you're not too discouraged by the almost nonexistent traffic of your web site. However, week after week passes, and there is still no traffic to your web site. You try typing every keyword that relates to your site into Google, but when you start scrolling through the results, your web site is nowhere to be found. How can this be possible? Your web site has over fifty articles! That should be more than enough content for Google to notice. However, the problem does not lie in the quantity of the content or in Google itself. There are three letters are responsible for your web site's nonexistent traffic: PLR.
The articles you bought are known as private label rights (PLR) articles. These articles are normally generated by software which uses keywords to create different article permutations. They are then marketed in bulk as "unique" or "custom" articles that can be used to populate a web site with content and achieve a high search engine ranking. Because these articles are very popular among many novice web masters, they are sold over and over. Because of this, the Internet can become very cluttered with the same duplicate content.
Because this is a known issue, Google and other search engines have created sophisticated software that can detect duplicate content. Whether you directly cut-and-paste or make some minor changes to the articles, search engines are still able to detect this duplicate content with their software. When duplicate content is detected, you search engine ranking suffers a penalty. So if you attempt to build an entire web site with duplicate, there is no hope of ever achieving a ranking within any keyword results.
Along with the damaging your search engine rankings, duplicate content can also present other negative effects. If you create an AdSense monetized web site solely with duplicate content, your site will quickly be labeled by any visitors as a "Made for AdSense" site, which will result in your site earning no profit. Even if your site is created to sell a product or service, it will be discredited and ineffective because of the duplicate content.
An example is found here. Go to [http://www.webhostingpapers.com] and look at the layout. That is a site I bought. Then check the duplicate sites I found after spending money for the site and for advertising. Those sites are listed below.
As a followup to this article (which was commissioned for the sake of this followup), I want to list a very good example that taught me the hard way about the pitfalls of not researching to see if a site's content is unique. The article above points out that you probably can't make any money from a site that is duplicate content. So why do people sell such sites? The answer, of course, is greed. The love of money drives people to prey upon unknowing newbies who are trying to delve into the webmaster game. This site that you are seeing right now cost me $100 from a guy on Digital Point forums. I then spent another $200 buying links and so forth. A few weeks later I curiously ran a search from some text in one of the articles on this site.
What I found was unthinkable. I expected the articles weren't unique, but the exact same template and set up is the same on all these sites. I'm not going to help out this predator by putting a link to those sites. You will have to type in these urls into your browser.
Site One: webmasterpapers.com
Note: I changed the background color to white on this site, deleted the RSS feeds on the home page, and added the changes you see here including the paid for article above. Notice the logo at the top of this site? All he did was use photoshop and changed the text in a layer to suit the new domain name. When will this guy stop selling the exact same everything?
Site Two: helpwebmaster.com
Note: This is the same thing. There are probably dozens of these sites. The guy selling these is shameless. I mean, these domain names are easy to come by, that's worth about $8.00 a year. But pressing copy and paste and then selling a site for $100 bucks to unsuspecting newbies? That's just sad. I was a victim. I hope this helps someone avoid becoming a victim. The best bet is to write your own original content. Even if you are bad writer, originality is supremely better than the same thing over and over.

https://www.openlearning.com/u/holdengorman4/blog/GooglePromoteRemoveAndCommentFeatureEffectOnSeo/
https://blogfreely.net/halsey74halsey/how-much-does-good-seo-cost-for-a-highly-sort-after-keywords
https://foghbertram58.webs.com/apps/blog/show/47110839-google-and-the-outlawed-purchasing-of-links
https://www.liveinternet.ru/users/bagge_wright/post459541164
https://www.evernote.com/shard/s384/sh/1e309a30-aa28-4418-8d8e-b10c4e58c61b/70a95086c425022f0d6e1621d53ad089
https://justpaste.it/4qjhj
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https://bradfordspence633.shutterfly.com/24
http://pozycjonowany71.bravesites.com/entries/general/deriving-maximum-value-from-internal-links
http://b3.zcubes.com/v.aspx?mid=1404961

First a Health Warning!
If you are already listed on Google then resubmitting again to Google will NOT get your site listed any faster.
If you haven't already tried submitting your site, then the page to submit your site to can be found easily by searching for "google submit" into Google. Not surprisingly their page is top of the list!
However there are other ways to get your site picked up by Google.
One good way to get your site indexed quickly by Google is through links from websites that are themselves crawled regularly. By far the easiest and quickest method is to make use of the various directories on the internet. Google tends to check the higher ranking directories fairly regularly and new links from those sites are likely to get indexed.
There are free directories and there are paid subscription directories. It really is a case of you pay your money and you take your choice. Business directories in your particular area of business can be useful because Google likes relevancy when it is indexing you and your site should be highly relevant to a business directory for your line of business.
DMOZ, also known as the Open Directory, is probably one of the most important directories to get listed in if you are interested in good rankings from Google. It's not a quick way to get Google to take a look at you. In fact it can take weeks, even months to get listed in DMOZ. This is because every site submitted is reviewed in person by the category editor and it really depends how far down the queue you are.
One piece of advice, if you do plan to submit to DMOZ make sure you read the submission guidelines carefully and comply fully with what they ask.
Another good way to get Google to index your site is through writing articles and submitting them to the article submission sites. All of the article sites (the good ones at least) allow you to include a section called "About the Author" or "Author Resource". It's here that you can include a link back to your site.
Writing articles has a few other advantages. Other sites looking for content might pick up your article from the article sites and use it on their site. They have to use your "About the Author" section so you will get a free link back to your site. That's another chance for Google to find you. If your articles are relevant to your business then you will probably find they will push visitor traffic to your site as well.
So in summary, you can try submitting directly to Google but I think that either directories or writing articles will work as well if not better at getting you notice.

Mike Seddon is the founder of KKSmarts. Their site contains many free guides including their Free SEO Training Online Course.

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Many search marketers see keywords as nothing more than words. But your website keywords are a valuable marketing asset. If you know the exact keywords your prospective customers are using to search for and find the products or services on your website, you have the distinct advantage of being able to tap into the huge lead generation potential of search engine marketing.
Where Can You Find Keywords for Your Website?
There are a number of methods to find keywords for your website search marketing efforts, yet some are better than others.
Brainstorm keywords - You can grab a pen and paper and jot down keywords you think users may or may not use to find your website. Clearly, this method has its limitations because there's no way you can account for the endless possibilities.
Keyword suggestion tools - Getting lists of keywords from keyword suggestion tools has value in search marketing, but it will only take you so far. Keyword suggestions a great for new websites with no query history to draw from, but these suggestions are based on guesstimated data and on keywords that may or may not work for your website.
Your own site analytics reports - In my opinion, the best keywords to target are the actual keywords users typed into search engines to land on your website, so you know these terms are 100% relevant to your website and customer base and are proven to drive traffic and conversions. This information is all in your website's historical data files, which you can access through site analytics or server logs.
The other benefit to using your own website to find keywords is that the data is private and known only to you. With keyword suggestion tools, for example, these tools are open to everyone who wants to use them, including your competition so there's no competitive edge.
What to do with Your Personal Website Keyword Data
Once you've generated your list of highly relevant keywords by mining your website's search query historical data, the next step is to take action. Knowing the keywords that actual searchers used to land on your site, allows you to:
Write website copy for your target keywords - By creating optimized search engine optimization (SEO) or pay-per-click (PPC) landing pages based on your proven keywords, you're creating pages that are extremely relevant. Pages with higher degrees of relevancy perform better and rank higher in paid and organic search engines results and are much more likely to convert because, being closely aligned to the target keywords, they mimic the searchers query.
Create effective PPC ads - One of the keys to PPC success is to craft compelling but relevant text for your ads. The more relevant your ads are to the keywords you're bidding on, the higher the likelihood that searchers will click on your ads and land on your website, where your optimized website copy will improve your chances of getting a conversion.
Point is, by identifying the keywords that real people have actually used to find your site and incorporating those keywords into your daily search marketing efforts, you can turn your website into a highly-effective traffic and lead generating machine for both SEO and PPC.

Ken Lyons is a Marketing Manager for WordStream, Inc. WordStream provides a free keyword tool for finding profitable long tail keywords and search engine keywords for SEO and PPC marketing.

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I see this a lot in when browsing the Internet, people who have not been indexed with Google and just don't understand why. Usually the reason these sites are not indexed in Google comes down to the fact they have not participated in basic Search Engine Optimization.
The first thing you should consider when trying to get a web site indexed is the use of Google Web Master Tools. The main reason for using this free service by Google is that it allows you to associate a site map with Google, so when they begin to crawl your web site they know what is available. A common mistake by people is that they think Google Web Master Tools solely with get them indexed with Google, the sad truth is that they wont. There are many other factors that need to be taken into consideration when trying to get indexed by Google and Web Master Tools is mainly there as an aide rather than a way to get in.
You also need to take a look at sites that are linking to your web site, these are known as Back links. Back links are very important to getting indexed by Google because it tells them that your web site exists. The more unique back inks the better, which means your link in 20 forum posts on the same forum is worse than 10 back links from 10 unique web sites. Page Rank is also very important when it comes to back links, Google is much more likely to crawl and index a web site linked to by sites with page ranks of 5+ rather than un-page-ranked sites. This is because sites with high page rank are considered as an authority on the specific topic, so Google considers links from these web sites more relevant and likely to have relevant and unique content.
Get your web site book marked by Social Book Marking Web Sites, this here is one of the most popular techniques for getting indexed by Google in a speedy manor. The reason this works is that these book marking sites are crawled often and Google sees that the links are popular and a lot of people are visiting them so they should be indexed quick smart.
So what does all this mean aye? Well to conclude your site should make use of free tools by Google to allow them to see a site map of yours. Back links are very important to being indexed by Google and the more relevant and higher the page rank is the better for your site. Finally using social book marking web sites is a great way to get indexed by Google a lot faster than normal.

This article was written by Ryan Bailey, an experienced Web Developer.

https://tanie-pozycjonowanie.eu/

In SEO, a category page is similar to an index on your website. On an ebusiness site which sells dog food it is the page that itemizes the types of dog food for sale. On a service site it would be the list of all your services and on a niche SEO information website the category page would possibly itemize SEM/SEO articles.
Category pages are more SEO keyword and keyword phrase rich than your homepage, as a rule. If there is a big competition for your homepage keywords then, as a rule, your category page should include more precise keywords. Also the keywords on your category page will more likely be acceptable. Websites which have only one homepage can embody any amount of category pages and this may increase their traffic. This should please any SEM/SEO analyst as it is their goal to grow your customer base.
There can also be varying stratums of category pages. For instance the first tier page could be Dog food then Adult Dog food and then the final tier could be Vegetarian Adult Dog food. If your website is set up with more than one category level you must fix on the ones on which you wish to spotlight. Sometimes not all the same things can be done on each category level and sometimes they can. Your search engine optimization (SEO) plan should focus on what you want to accomplish most.
Category page SEO will be much easier since most of the links will be internal therefore, coming from different places in your own website. You should use SEO keywords to anchor your text when you link to the category pages. They should stand out when placed in the headings and title tags on the page. It is also helpful for you to write some content that is SEO keyword rich. A paragraph, maybe two, should be plenty. Remember you want your page keyword rich not keyword stuffed, which is a no-no in proper search engine optimization.
Your internal linking is highly important for your SEO. You must be sure that for every level of category page, you have a link on your homepage site map which corresponds to it. It helps to link to the categories from all the pages in your website, though in order to keep your menu small and to have less links only put the main categories. Leave the subcategories to be listed on the category page itself. This will avoid having too many links which can bring down the weight of each link. Search engine optimization (SEO) is a delicate balance between too little and too much so ask a SEM/SEO expert for help.

https://tanie-pozycjonowanie.eu/

Keywords are an integral part of marketing a product, service, website, or anything online. External keywords as well as internal keywords must be researched and utilized in every online marketing endeavor. When the right keywords are secured, they need to be used on the website itself, and offsite as described in the five examples below.
1) First, we have PPC marketing. This is where you place ads in Google, other search engines, or targeted websites, and then pay per each click that someone makes on the ad. Keywords are targeted for the market that you want to attract and there are many strategies that can be applied to these external keywords. Many marketers find success utilizing this method of online marketing.
2) Article marketing has been proven very successful to market both products and services. External keywords are used in the title of the article, throughout the body of the article, and as the anchor text in the link that is place in the resource box that follows the article. Here again, it is most important to do thorough keyword research so that you find the key words and phrases that you can compete with online. The last thing that you want to do is put time and effort into a project that will never return results. If the keyword you target already has thousands, or tens or hundreds of thousands, of websites using it, you may never be able to rank high enough in the search engines for people to find you.
3) Using keywords as tags, or anchor text, anytime that you place your website URL online is a great strategy for the search engines because they will find these tags and be able to follow them to your website. When they see that your website is related, with the same keywords as your external keyword links, your website will be rewarded with top search engine listings. These tags also establish backlinks to your website that are highly regarded by the search engines.
4) Social media and social marketing use external keywords to link back to websites with the goal of driving traffic to the websites. People search the social sites by using keywords to find what interests them or what they want to know more about or research. If they like the content or information that is given, they will spread the word which can bring a lot of referral traffic to the website. This kind of traffic is highly targeted since the visitor is already looking for what your website represents.
5) Other forms of online advertising are also centered around external keywords that link back to the website. When you post a video online or bookmark your website or post a document from your website, you use keywords to tag the information. When participating in forums, you use keywords to find your market. Any kind of content that is placed online, in the formats mentioned and many others like podcasts, banner advertising, classified ads, even email marketing use keywords as an integral part of the process.
Marketing a website online can be done in any number of ways. It is beneficial to use at least a few of these at a time to create different funnels that can send traffic to the website. The goal is to get new visitors to the website every day so that you can present your product or service and convert visits into sales. External keywords are such an important part of the online marketing process that if you are not confident you can find the right keywords, it is well justified to outsource this essential task.

To learn more about how your website can rank high in the search engines, bringing more targeted traffic to your website, visit our external keywords page.
814.931.8041 Central PA, USA

https://tanie-pozycjonowanie.eu/

I've recently been asked to give a quote to do SEO for a site selling health insurance. I was not given any other prerequisites just how much would SEO cost. Quoting for SEO is a little like quoting to build a house, it all depends on what the outcome the clients wants. Do they want a small 1 bedroom apartment or a 30 bedroom estate home with all the trimmings. The biggest factor is competition. Health Insurance has a lot of websites and businesses all trying to get a cut of the pie, many of the websites have been around for years for have seniority over a new site in Googles eyes anyway.
But ranking on Google on the first page can be done, if a client has the money to invest in it, of course it can be done. I would even go onto say that they could rank in first place of a Google search result, knocking Blue Shield CA out of first place, for health insurance; I could do that, if and only if, I had the resources, but even then I still can't give an accurate quote. The big question is what keywords you want first page or first place. Most business have little idea which keywords are best, or the ones they do think would be worthwhile, in fact aren't.
But lets say for this example "Health Insurance California". The first step is to do that exact search and research who's ranking on the first page now for that term. Also look at the sites that are using pay per click, and find out what they are paying for adwords. Then look at the various ways of doing that search, "California Health Insurance" "Health Insurance California Family" Health Insurance California single person" "Health Insurance California self employed" the list goes on.
There are some big company names on the first page of Google, and pay per click business are paying between $250 and $3.4k for advertising a DAY. Average price for a click is $6.34. Round that off to $6 for easy figuring. Realistically if you are looking at even the mid range of pay per click of $1000 a day, if you are looking at saving $35 k a month on adwords, you can't really expect to pay an SEO $2500 to do it. Yet you would be flabbergasted at how many people do expect that kind of deal. And what's more clients expect first page results within a few weeks... taint going to happen.
As a general rule of thumb though, an investment of 4 months of a mid-range pay per click, would get some impressive results. Ok, how much are we looking at for this example? $1k a day, for 120 days. $120k. That's actually a little high for good results, but there isn't any business that would spend $120k on getting their site to rank well in Google for say 50 different keywords or keyword terms. That taint going to happen either.
In the real business world $120 isn't that much money, you can bet that Blue Shield would spend more than that on newspaper advertising probably a week. The internet is a wonderful thing, and there are cazillions of opportunities out there, you just have to have either money to invest in a website, or be willing to put the work in yourself.
I often suggest to clients that want SEO like this they use an SEO consulting service, they do the work, and the consultant just tells them what to do. I have some clients that have gotten some very impressive SEO results, and saved themselves 10's of thousands of dollars in the interim.

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Links, the cornerstone of off-page SEO elements are widely considered to be external references pointing to the pages of a website. Link Building is usually considered to be an activity which has nothing to do with the website. However, delving a little deeper in to the link evaluation strategies of search engines will make you realise that links need not always be external and that a lot of value can be derived by making good use of pages within the website itself. In fact, an understanding of Google PageRank can help you identify that links to a page for quantification purpose, are counted merely in numbers and one of the best ways to acquire these numbers are pages that are a part of the website themselves. So, how to smartly use these abundant links (through pages within) and derive maximum link equity?
Here are a few suggestions
Hierarchical Organization
Arrange the website as an organized hierarchy of pages. This will automatically yield the sitemap structure. For large websites, the hierarchy can be separated into sections and sectional sitemaps can be generated, controlling the amount of links on the sitemap pages. The hierarchy also helps in generating XML sitemaps, used largely by the search engines.
Intra sectional linking
With the website being organised hierarchically, sections (or categories) are natural fallout. These sections are basically closely related collections of pages and provide an excellent opportunity to create a closely linked structure within them. Intra sectional linking can be achieved through sectional navigation (e.g. section oriented left navigation), section focused footer linking etc. As links to every other page within the section exists on all pages, it results in close coupling of the sectional pages leading to a strong intra sectional linking scenario.
Inter sectional linking
Inter sectional linking results from cross-references as well as categorization within the hierarchy. Typically, inter sectional linking happens between pages separated by a level, such as categories and sub-categories, where all category pages link to their respective sub-categories and all sub-category pages link to their parent categories as well as other categories at the same level as their parent category. Effective use of this technique helps to generate inter sectional link mesh.
Follow through navigation
Due to inter relation between content and pages, a user can take multiple routes to reach the same page. A clear listing of all these routes originating from the home page provides follow through or breadcrumb navigation as it is popularly known. The technique is especially effective for eCommerce/content rich websites, involving multiple levels.
Content based references
Links from within the content are perceived to be the strongest of all link forms. Hence references, from within the content provide excellent opportunity to target adhoc, yet extremely valuable content references. As these links cannot be planned for, they also have the advantage of appearing extremely natural form of links.
Glossary/Dictionary
For large websites, it makes sense to create a glossary/dictionary of terms (especially domain related keywords) and provide automatic linking to appropriate pages describing these keywords/terms in detail by means of dedicated pages, which are specially promoted for these keywords.
Custom Errors
As a website grows, some of the linkages become redundant and if the site is cleansed of old content, there is a high possibility of broken links getting created. In addition to that, changes happening every now and then result in navigational errors being created and that should be handled by creation of custom error pages, which helps visitors and search engine spiders maintain context within the website and helps strengthen the link mesh.
Inter related information
The concept is particularly applicable to news or blog sites, where new content gets added frequently and strong content relevance can be generated by clubbing together related content and information. For e.g. blog posts/news items which discussed belonged to the same topic/news thread.