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http://gibson01proctor.edublogs.org/2019/08/26/google-page-rank-pr-actual-vs-toolbar/
https://openload.co/f/bbfH0A7zx3U/How_to_Find_the_Best_SEO_Company_Easy_Tipsgfiin.pdf
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There are several press release distribution and submission services available online. These services include HTML links in the body, multiple categories and tags, a free account, and sometimes even a video press release. They provide spam protection to the client's email address, and create a search engine optimized web page and its PDF version.
Distribution Services
The distribution services provided for press releases include distribution to Google News and many other search engines. These seo facilities also offer a number of JavaScript, html, and RSS feeds. Clients can get their own press room, and powerful advanced search options. The distribution services also provide customized real time or daily or weekly alerts.
The Benefits Of Distributing Press Releases Are:
* Increased traffic for client's website * Better search engine rankings * Increased brand value in the social media
The first step in making a press release successful is identifying the target audience, that is, whom the message is meant for. If the readers of it are not the client's target market, then, most probably, they will not show even an iota of interest in what the client has to offer. For instance, if the target audience is deaf and dumb, there is no use selling a television or a radio set to them. These readers would most likely be offended, leave aside interested in the product.
This instance might be an exaggeration, but it clearly proves that without a target audience, the client's press release will not be of any significance. The best it can bring to the mind of the readers is shock and confusion, but not anything near to a sale. This is the reason why distribution and submission should be done carefully, keeping in mind the target audience's tastes and preferences.
Research and find out more about the target audience, their tastes, and their buying habits before submitting a press release or before sending it for distribution. The more the client is clear about his aim, the clearer he will be about his release distribution needs.
The second step is to find an appropriate distribution site to do the job. An experienced and knowledgeable service provider can do wonders to a client's business. These providers are aware of the partner sites and media, which can give him the proper exposure for their business. This helps in better conversion rates for client's leads. Readers can instantly turn into customers with this approach.
If the press release distribution service and the client have done their homework, be assured that the readers will be the target audience.
The message intended for the readers will reach the potential customers. Clients can also choose to distribute their releases by geographical, industrial, and specialty market. Also, it is mandatory that the information should not violate copyright norms, should be authentic, and most important, timely.
To increase his website's exposure or get a message across a targeted audience, a client should simply register and submit his press releases quickly and easily. He can simply avail the press distribution services.

WL Marketing is a great place for press release distribution. They also provide seo services. For more information visit the given link.

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http://bolton87jochumsen.postbit.com/does-your-business-need-seo-specialists.html
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https://writeablog.net/gibbs47larkin/how-to-effectively-execute-seo-link-building-strategies
http://coughlincoughlin77.blogieren.com/Erstes-Blog-b1/How-To-Find-Good-Keywords-b1-p8.htm

So you have a site concept developed that you are ready to start writing great content for.
So what's the next step?
It's time to develop your " master keyword list " which you will use to craft your WebPages. These are the words or phrases you would like to get ranked high in the search engine's for and get the free targeted traffic that this will bring to your website.
It is not enough to simply "pluck" words from the air and start writing your web pages. You need to carefully select which words and phrases to target.
Food for thought:
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What if there are already 10 billion web pages about your chosen keyword(s)?
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Do you think a small business owner can compete with large companies who invest millions of dollars into their SEO strategies for highly competitive, high traffic keywords?
Obviously the answer is no but there is a bright side to the equation if you are willing to invest time into researching your keyword phrases carefully. You will want to choose "niche" keywords that offer a combination of high traffic and low competition.
This of course is easier said than done but it can be accomplished as long as you use some of the help that is available on the internet.
Here are a couple of first steps, tips and tools you can use to put together a list of niche keywords for the website topic that you have developed.
1. Keyword Brainstorming and Research
Think of throwing out a "wide net" here and try to write down as many keywords and phrases (consisting of 2-4 words) that are related to your Website Concept as you can.
Take each one of these words/phrases and visit: http://inventory.overture.com/d/searchinventory/suggestion/
Type the first keyword phrase into the " Get suggestions for :" box and hit the search button.
This will return you a list of words and phrases that are similar to your keyword phrase and also provide you with the number of searches for each of these results on the Yahoo-Overture network for the month.
Copy all of the keyword phrases that you think best suit your site concept along with the search data into a text file or spreadsheet. Save this file as your " master keyword list ".
Note: Some of the results will be totally unrelated to your site concept you do not need to copy these into your "master keyword list".
Repeat this process for all of the keyword phrases that you initially brainstormed. By the end of this process you should have a "master keyword list" of several hundred or thousand words and phrases.
Google provides a free keyword research tool as well but does not provide the search statistics that Yahoo-Overture does. Augment your keyword list with any results that you find relevant using this tool. http://adwords.google.com/select/KeywordSandbox
2. Refine Your Keyword List Part 1
You need to shorten your keyword list to a tightly targeted and highly profitable subset of your master keyword list. These are going to be the words you use when crafting your web pages for the search engines.
Start by performing searches for each keyword phrase in your master keyword list at: http://www.google.com
Google will tell you the total number of sites it has indexed for the keyword phrase that you are searching for. Copy this number into your master keyword list for each keyword phrase.
You will now have the data for the number of searches on the Yahoo-Overture network for the month and the number of competing websites for each keyword phrase in your list.
Think of these numbers as supply(websites) and demand(# of searches) . Finding the supply/demand number for each keyword phrase will help you decide which one's you want to target.
You will have to use your own judgement here depending on your goals and the amount of traffic you would like to generate. Make sure you have a nice mix high traffic and niche keyword phrases in your master keyword list.
It's not that useful to be ranked #1 for a keyword that only gets 5 searches a month. Similiarly, it is very hard to achieve high rankings for high traffic keyphrases because there is going to be a lot of competition.
Trim your keyword phrase list down to 50-100 entries and get ready for step 3.
3. Analyze the Competitor's Backlinks
There are 3 purposes to this analysis: analyzing whether a chosen keyword space is too competitive, identifying potential link partners (to be used in a later lesson), and to trim your "master keyword list" down to 15-20 keywords that have a reasonable level of competition.
To get started take the first term in your master keyword list and perform a search for it at: http://www.google.com
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Note: we are only going to be interested in the "top 10" results for each keyword phrase since our goal is to get listed on the first page of results for our target keywords.
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Our goal from this analysis is to find out how "established" your competition is in your chosen keyword marketplace. An analysis of the number of sites that link to your competitor should give you an initial indicator of how important their website is to the world. If a lot of websites are linking to your competitor they must be providing valuable content or a useful tool/service.
To find out who is linking to your competitor visit: http://www.uptimebot.com and enter the first domain from the Google Search results into uptimebot's search bar.
Uptimebot will then query all of the major search engine's and return a report showing the number of links the domain has pointing to it. A site with a lot of backlinks to it must be an information hub and therefore very important.
Perform this uptimebot search for all of the "top 10" competitors from your initial Google search results.
If you are finding that the sites in the search results have several 1000 backlinks to them you will know right away that you are going to have a hard time getting a high ranking for that keyword since a large number of links suggests that the site is already a well established information hub in that keyword marketplace.
Uptimebot also provides you with a link to the search results showing you the actual websites that are linking back to your competitor. Visit as many of these sites as you can and try to identify which ones have complimentary content to your site. You may want to consider contacting the owner's of those domains to request a link to your site.
4. Refine Your Keyword List Part 2
After performing this analysis for each keyword phrase in your master keyword list eliminate the keywords that you identify as having too much competition (i.e. too many well established "hubs"). We will use this list in the next lesson to start writing your first web page
Using these tips you should now be able to tell which market's you will be able to compete in and which one's already have too many established information hubs to make it worth your while. You will also have a list of "complimentary" websites that you may want to consider requesting links from in the future to help boost your website's "link popularity".

https://pozycjonowanie-tanio77.kinja.com/four-steps-to-beating-the-competition-on-google-1837562805
https://www.kiwibox.com/McManusKjer0/blog/entry/149491825/how-do-i-find-the-pagerank-of-a-web-page/?pPage=0
https://penzu.com/p/7e904499
http://hensleymcculloch69.unblog.fr/2019/08/26/do-seo-yourself-or-should-you/
http://lindhardtpotter2.iktogo.com/post/how-do-search-engines-rank-pages
https://zenwriting.net/martensmacdonald09/free-for-all-links
https://www.goodreads.com/topic
https://www.anobii.com/groups/01e8e8d256b54ab6dd
https://pozycjonowanie53dukegonzales845.shutterfly.com/104
http://borkweber86.jigsy.com/entries/general/How-Google-Keywords-Work-For-Searches

Search Engine Optimization, which is shortly known as SEO is a process to get instantly visibility and traffic. The process involves optimizing content so that more and more people will come to the site and get connected with it easily. The general practice used by SEO's is choosing a set of relevant and most competent keywords for the defined website at most prominent places for search engines.
You must have seen that there are a number of websites that have quality content but still they are far away from the top positions in the search engine results rankings. Using inappropriate keywords or inadequate placing of keywords can be an important factor that hinders websites to attain top positions in SERP's. For avoiding such errors, it is important to identify the main reasons for website's current status and take steps to get instant recovery. Hence, learning some useful SEO tips becomes essential for you.
Nowadays, many companies offer SEO services. Some just brag about their services just to get your attention. However, in practical, they fail to live up to their statements. In order to detect the cheat, you must know what this process is and how it works in real scenario.
The key terms in SEO strategy is usage of Meta keywords, keyword analysis, working of algorithm for any search engine, website analysis, understanding of on-page and off-page SEO technique, clarity on PPC methods.
Read some really useful SEO eBooks and learn few basics to get a wonderful SEO plan for your website.

Road2SEO is a comprehensive SEO guide for learning SEO. Road2SEO, SEO eBook helps you learn search engine optimization to create a powerful pipeline that drives a steady flow of traffic to your site. To learn SEO online use the powerful Internet Marketing tool Road2SEO.

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https://squareblogs.net/york31udsen/getting-better-results-from-your-search-engine-traffic-9l2l
https://postheaven.net/barnes70mccaffrey/how-search-engines-rank-web-pages
https://www.kiwibox.com/FaberPoulsen9/blog/entry/149488773/how-to-convince-a-start-up-that-they-need-website-seo/?pPage=0
https://zenwriting.net/nordentoftcastillo3/how-to-dominate-the-online-market

Niche Keywords
It is common knowledge amongst search engine optimizers that finding "niche keywords" is fundamental in our quest to attract visitors to a website. There are many keyword suggestion tools that claim to find niche keywords but in practice they generate lists of keywords without any practical means or guidance for separating out the niche keywords for us. In this article "keywords" includes keyword phrases.
How do we define a niche keyword?
Surprisingly, there does not appear to have been even one serious attempt at a definition of a "niche keyword".
The following definition is recommended: A niche keyword is defined as having an above threshold search volume for the targeted locality of a website with potential for top ten positioning on the search engine results page (SERP) for that locality (country).
Locality
Although websites remain reachable from any location, the vast majority of websites are targeted at visitors within a country, state/county/province, or city/town. Only a minority of websites aim to provide information universally or seek sales internationally. Locality orientated searches form the fastest growing sector on the internet - currently estimated at 12%. A search that includes a locality has a better chance of converting on e-commerce and e-marketing websites.
When we seek niche keywords for locality based websites, we need data on the number of searches conducted for that locality and an assessment of the competition for the country specific search engines. The most popular search engine is Google. Examples of Google country specific search engines are Google.co.uk, Google.ca (Canada), Google.fr (France) and Google.jp (Japan). In addition to having the largest search database, and being free of charge, the Google keyword research tool has the advantage of providing both global and country specific monthly search volumes.
Threshold Search Volume
The threshold search volume that is acceptable for a website is dependent on its purpose.
A global information website might choose a threshold search volume of a thousand searches per month before it would consider creating a web page focused on a keyword.
A website seeking clients within a locality might consider the return on investment acceptable for developing a web page on a keyword with potential to attract even one additional client a month.
Top 10 Positioning on Search Engine Results Pages
Few searchers click on web pages positioned below the top ten on SERPs. Whereas 42% of searchers click on the number one positioned web page for a search, only 0.7% of searchers will click on the 11th positioned web page and 0.07% for the forty first positioned web page. Put another way, if the number one web page for a keyword receives 600 visitors, the 11th web page will receive 10 visitors and there will be just one click on the 41st. From an SEO point of view, a web page that cannot be positioned within the top ten positions for a keyword on the SERP will fail to bring much traffic.
Keyword Difficulty
Keyword difficulty is an assessment of the chance of positioning a web page within the top ten positions on a SERP for a keyword.
Competition
Traditionally competition has been evaluated mainly by the number of 'results' which is the number of competing web pages. The Keyword Effectiveness Index - KEI - is the most popular formula for identifying "effective" keywords. It incorporates keyword popularity data (P = number of searches) and the competition (C). The formula is P2/C.
Invariably a search will show at least hundreds of competing web pages (results) and often millions. Whilst the number of results will provide some indication of keyword difficulty, it is the strength of the top ten web pages compared to the potential strength of the page we can build on our website that will determine if our page can reach the top ten. The competitive strength of the top ten competing web pages for a keyword is not a direct function of the total number of competing web pages. The strength of the competition of the top 10 competing web pages for a keyword with only 10 thousand competitors will be far greater than 1,000th of the strength of the competition for a keyword with 10 million competitors.
From a search engine optimization perspective every web page should be optimized around one keyword.
From a web design point of view, we need to consider three types of web pages:
1. Pages that are required to cover the theme of the website but are based on keywords that are so competitive that they are unlikely to achieve top page positioning and therefore will not bring visitors to the website. For example, a holiday accommodation advertising website may produce an excellent page on "Italy". If it provides useful information, it will be appreciated by visitors who arrive on the website. High positioning on the SERPs for "Italy" is unlikely, however much effort you put into it, and this page will not bring visitors from the search engines.
2. Pages that are required to cover the theme of the website and are based on niche keywords and may bring visitors to the website - in practice there are unlikely to be many of these.
3. Pages that are not obviously required to cover the theme of the website but are developed around relevant niche keywords from a list of keywords initially generated by a keyword suggestion tool. The difficulty here is separating out the niche keywords from the full list. We need to focus our precious time and SEO efforts on the niche keywords where we can successfully compete.
How do we find the niche keywords from a list of keywords initially generated by a keyword suggestion tool?
In 2004, it was estimated that Google included 200 factors in its positioning algorithm. In 2009, many search optimization optimizers believe Google now uses more than 300 factors. It is unlikely that each of these factors carry equal weighting.
Using retro-analysis of top ten positioned web pages for numerous keyword searches, the author identified the most important, but underestimated, factor in the Google algorithm that determines positioning on SERPs (HomePage PageRank or G-Factor-I). It then became apparent that a second factor (G-Factor-II - a hidden boost to the effective PageRank of HomePages competing for a keyword) significantly influenced positioning.
Once aware of G-Factor-I, identification of niche keywords by manual analysis of a list of keywords generated by my favourite keyword suggestion tool proved to be prohibitively time consuming. For a list of 50 keywords, the G-Factor-I must be determined for each of the top 10 web pages - 500 calculations. A unique, purpose built program - Keyword SEO Pro - has been commissioned. No analysis is required for G-Factor-II.
The Most Important Question In Search Engine Optimization
The most frequently asked question that I am asked by web site owners is "How can I get my web pages to the top on the SERPs for my keywords?" My advice may surprise you: Take out the "How"!
You will then have the most important question web site owners and search engine optimizers should be asking:-
"Can I get my web pages to the top on the SERPs for my keywords?"
Using the combination of KeywordSEOPro to analyze for G-Factor-I for a list of keywords and by comparison with G-Factors-I and II for your own web pages, you will be able to identify your niche keywords and focus your SEO efforts appropriately. A more detailed explanation is provided on the website.

https://zenwriting.net/clevelandgreenwood65/how-is-your-business-doing
https://writeablog.net/ipsencoffey9/choosing-the-right-keywords-for-your-target-market
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If you have been using Facebook chances are you have done some tagging before. Tagging is a way to let other users on your friends list to have access or to be aware about a status, post or picture that you just placed on Facebook. Perhaps, tagging is the engine that made Facebook the venerable social network it has become today. Yet the problem with Facebook tagging is that it may open a can of worms leading to potential security and privacy breach. People may be posting intimate personal information which is not for public's consumption. Now, is tagging really dangerous? Let's find out the answers.
It could be dangerous
Tagging is one of the ways to spread the word out in this social networking site. The purpose of tagging is to make targeted people in your friends list to be aware of what you have uploaded or posted on Facebook. While at the surface it does not give many problems about security and privacy but it may cause a lot of issues. We have no control of people seeing our friends' pages. We may not be in control if the accounts of the tagged friends have been hacked because they have been using a public computer and neglected to log out.
It could give stalkers cues
When you tag people there is a possibility that it can give away your position or whereabouts. This is very scary given the fact that it can let stalkers know where you at and continue stalking you. This innocent way of being tagged with some location information can be dangerous and may put you at harm's way. That is why it is best to keep your location information secret or at least do not give away the exact location. The best way to keep your privacy and safety is never to have tags that indicate where you can be reached.
It could give out sensitive information
Often there are pictures of children that have been tagged without much thought. Some parents would go in greater lengths to put some sensitive information about children on Facebook. These are the exact information that sexual predators can use to entice or lure your children. When a stranger is knowledgeable about the information about Aunt Helen and Uncle Bob they become no longer much of a stranger, they may feel like family and the false sense of security can be the trigger that may send your children into danger.
It could tell the world you are alone
Criminals can be techy, you know. If you have been visible in Facebook, criminals could just monitor your posts and the tags and use the information to tell them when to strike. This is very scary if you have been tagged with the information that you are at the most vulnerable position or you are alone in the house. This sends an idea bulb to criminals to strike while the iron is hot. If you will not feel too much anxiety and stress about this situation, nothing will.
It could swamp your inbox
If you get tagged in girls' night out it may mean that you are not in a relationship. This will prompt stalkers to resume their stalking. This can be dangerous especially if the stalker is deranged.
Facebook is a great way to connect with friends. But it can be a dangerous place like any other real place on earth. Always monitor the tags and see if it does give away your position and could pose danger to your person.

Are social networking sites giving you a lot of anxiety? Don't fret. There are many ways to easily kick away anxiety, just visit MeraSEO site for more helpful information.

https://www.openlearning.com/u/carltonshannon67/blog/CanBingReallyCompeteWithGoogle/
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The future of search is unclear - what is clear is that change is rapidly happening for all of the top Internet search engines. Google as always is the frontrunner for many of these search trends, but even little guys like Ask.com are making waves. In this article, I will attempt to cover some of the more interesting search trends that are occurring today with the top Internet search engines - but I am by no means being comprehensive about the subject. Things are changing on a weekly, or sometimes even daily, basis, and future articles will cover additional developments in depth.
Universal Search
In May 2007, Google - the leader among top Internet search engines -- got people talking (again) when it rolled out its latest search concept, Universal Search. Universal Search was Google's attempt to create a single page of search results, rather than separate pages for types of results, such as videos, images, maps, and websites. When it was first introduced, many search engine optimization firms raced around exclaiming that this was one of those search trends that would change everything and that new optimization rules should be created and followed immediately.
I published an article in early 2007 in which I noted, "The problem with Universal Search is that it can muddy the results, and it can also introduce irrelevant results that a searcher cannot use (1)." I also wrote, "Clearly, Universal Search will change how an SEO campaign is run if it catches on. But this is a real if - users' search habits are hard to change overnight, even if you are Google and you essentially define what searching is and how it works (2)."
And in fact, Universal Search didn't quite take off the way Google had hoped. A post on MediaPost's Search Insider by Mark Simon boldly states, "Universal Search will probably not be viewed as the greatest Google fiasco since Google Video, but it's clear that it's failed to deliver on the vaunted promises made by Marissa Mayer back in May (3)." So will we see more of Universal Search, or will it be quietly put to the side? Will other top Internet search engines want to use it for themselves? Only time will tell, but it seems like Google needs to do a lot more work before users really warm up to it.
Personalization and Personalized Search
Personalization on the other hand seems to be one of the search trends working very well for Google and many of the other top Internet search engines. In an article I wrote a few months ago, I said "The basic principle behind personalized search is simple. When you go to Google and type in a search query, Google stores the data. As you return to the engine, a profile of your search habits is built up over time. With this information, Google can understand more about your interests and serve up more relevant search results (4)."
As it works right now, if you use a Google product (Gmail, Google toolbar, AdWords, etc.), Google is keeping track of what you search for and what websites you visit, and it's then tailoring your results appropriately. Search for "bass," and Google will know whether you mean the fish or the instrument. As I pointed out, though, there are major issues with search trends like personalization:
Privacy issues that arise from personalized search are also a big question. The EU recently announced that it is probing into how long Google stores user information (this probe was subsequently extended to include all search engines). AOL recently committed a serious blunder when it released search data from 500,000 of its users, and it was discovered that it was fairly easy to identify many people by the search terms that they use...(5)
Yet if nobody makes a fuss about this, then it's very likely Google - and the other top Internet search engines - will start tracking everyone behind the scenes, whether they use a Google product or not.
It's actually already starting - right now, the cookie Google places on your machine (did you even know they did that?) will expire in two years - but they won't really expire at all. According to the official Google blog:
In the coming months, Google will start issuing our users cookies that will be set to auto-expire after 2 years, while auto-renewing the cookies of active users during this time period. In other words, users who do not return to Google will have their cookies auto-expire after 2 years. Regular Google users will have their cookies auto-renew, so that their preferences are not lost. And, as always, all users will still be able to control their cookies at any time via their browsers (6).
Seems it won't be long before Google knows what you're searching for before you do.
Expanding "Sneak Peeks"
Ask, one of the smaller of the top Internet search engines, has been using sneak peeks to entice searchers for a while now. Searchers who use Ask.com can mouse over an icon next to many results and see a screen shot of the website. No clicking needed. Google, always watching for search trends, seems to have noticed, because they've filed a patent for expanding their own snippets (7). Soon searchers on Google may be able to read expanded summaries of pages, or longer clips of page text. This tactic appeals to searchers who are now demanding more and more information faster and faster from the top Internet search engines, and who don't want to waste precious seconds clicking on a link and then on the back button to find just the right site for their needs.
Syntax Queries
When Ask was Ask Jeeves, the butler was supposed to listen to your search queries in the form of questions and then get answers for you. The problem was, this never worked exactly the way it was supposed to. Instead of answering the question based on syntax, the engine still responded to searches in the same way others did, by analyzing the words and returning a list. Jeeves was retired with a bit of fanfare, and the engine handles queries in the more traditional manner for now. But all of the top Internet search engines have continued to work on this concept, with Google again leading the way since it has the manpower and brainpower to do so. I expect that within the next year, this will be one of the search trends that the engines will want to focus on with a greater push toward answering questions rather than just returning related results.
Speech Recognition and the Mobile Market
Speech recognition is really going to be one of the huge search trends in the coming months and years for the top Internet search engines. In an interview from this past summer, Peter Norvig, director of Google Research, noted, "[Google] wanted speech technology that could serve as an interface for phones and also index audio text. After looking at the existing technology, we decided to build our own. We thought that, having the data and computational resources that we do, we could help advance the field (8)." With speech recognition in place, one could go to Google (or another of the top Internet search engines) and use a microphone to ask a question aloud, or just say some keyphrases, and get a list back immediately.
And speech recognition has the biggest benefit for top Internet search engines when it comes to users of mobile devices. Let's face it, as advanced as those keyboards may have gotten, they're still a pain to use and it's time-consuming to type in more than a few sentences. (That's y txt msgs r lk ths, u c?). Norvig is on top of that too, noting, "In general, it looks like things are moving more toward the mobile market, and we thought it was important to deal with the market where you might not have access to a keyboard or might not want to type in search queries (9)."
More to Come
As I noted in the beginning, this is just a small sampling of the search trends for the top Internet search engines today. Google, Yahoo, and even Ask are all working tirelessly to get your business and to make search easier, faster, and more accurate. Keep checking back for future articles covering some of the other trends and following up on the ones I've already discussed.
References Mediumblue.com Ibid Blogs.Mediapost.com Mediumblue.com Ibid GoogleBlog.Blogspot.com SEMClubhouse.com TechnologyReview.com Ibid(C) Medium Blue 2007

Scott Buresh is the founder and CEO of Medium Blue, which was recently named the number one search engine optimization company in the world by PromotionWorld. Scott's articles have appeared in numerous publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue is an Atlanta search engine optimization company with local and national clients, including Boston Scientific, Cirronet, and DS Waters. Download Medium Blue's latest exclusive whitepaper, "Adding Search to Your Marketing Mix," at for more insight.

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Times are changing marketing methods are evolving, the question is are you? A well structured marketing plan can help turn your business around. If you are a local business and you provide services to customers in your area, the likely hood is that if you do not have an established online presence you can be missing out on potentially tens even hundreds of thousands of pounds per month depending on the type of business you run.
You may be sitting here reading this article thinking wow, if that is the case what do I how can I capture these potential clients? The answer is to rank well in the very well search engines, in particular Google.
Why Google you may ask? Well Google is the search engine that people tend to use. When it comes to finding a local business, in 2010 research has shown that 68% of people turn to Google.
So if you are not ranking well in Google, your pocket can almost feel the difference that ranking well could do to your business. Undertaking a proper SEO campaign is the key to ranking well in Google. The combined factors of quality back links, relevant title tags, descriptions and keywords alongside quality fresh content are the foundations of building a good SEO campaign.
A good SEO campaign will be time consuming and if you are a newbie you may make certain mistakes along the way, but the trick is to learn from every mistake made.
How do I start, well the best thing to do is to research your competition, this gives you valuable information about how competitive your market is or opportunities within your market. Review and analyze the top sites for the keywords you want to target, find out how many backlinks they have, the age of the domain etc.
Information of this kind gives you an insight into what you need to do in order to out rank your competition. Once you have this information, the next step is to take action. Get quality backlinks to your website, the more backlinks the better. Understand that the number of backlinks pointing to your website increases your page rank. The higher your page rank the higher the search engines will rank you. Which in turn will bring more business to your website, equaling more profits. A fundamental mistake many people make is to research and optimise the wrong keywords. If the keyword you are trying to compete for is very competitive the probability of your out ranking them is extremely low. If they have 200,000 backlinks and you only have 28 if you were adding 10 backlinks per day in 1 year you would have a maximum of about 3650 backlinks, which is not even close to that of the competition. Tip, spending time doing the correct research is vital.

Create a Local Search Monopoly over your competition. Dominate your local search results.

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The phrase 'Content is King' has become a mantra for the successful Internet Marketeer and the black-hat SEO consultant alike. It has fuelled my own business and provided me with countless opportunities to connect with individuals and businesses in the UK and Europe, all seeking an advantage over the competition through impressive article content and attractive copy.
I run a creative business that produces both article content and web copy. What's the difference? Content is generally designed to produce traffic, to bring people to your website. Copy is designed to make the customer click 'buy'. The difference isn't subtle, but it is vital.
Quantity vs. Quality
Generally copy equates to quality and content equates to quantity. In the world of SEO web content and copy, that's just how it plays.
I want to change this. I want a revolution of quality. Content can be high quality, copy can be produced in quantity. High quality copy-style content can be produced in volume. We shouldn't be filling the Internet, this amazing research resource with meaningless drivel. Paying some computer literate English-speaking writer in the Third World to produce semi-English articles at $1 per page is not helpful, it is content, but it is the lowest quality copy that might get a click, but is unlikely to make a sale. Content generates leads, copy produces sales.
You can employ a so-called SEO expert who doesn't use writers, they just take articles and put them through the article blender, they use content re-writing software that takes in someone else's articles and churns them out as article-garbage at the other end. However, if you want customers and not just clicks, you need an article writer. If you want clients you need a content writer to write the articles that will draw their attention to you. Real SEO experts know:
Content is not King. Quality Content is King.
Employing a professional content writer is an investment in increased traffic and sales. It's more than just raising your ranked position on Google, although that is very important. It's also about connecting with and effectively communicating with the potential customer or client. It's sharing an idea, a vision, a service, benefit or product with someone who could gain from what you have to offer. Sharing the benefits by using professional quality content writers means articulating those benefits in an attractive and appealing way that informs the client and educates them about your product or services. It's not just bringing the horse to water; it's encouraging it to drink at the same time. If you want the customer or client to search, click and buy from you in one action -
Superior Content is King.

http://gludbertram21.uniterre.com/1012288/Five+Ways+to+Use+External+Keywords+to+Market+Your+Website.html
https://soothought.com/blog/view/16992/how-search-engines-rank-web-pages
http://inertialscience.com/xe//?mid=CSrequest&document_srl=2841044
https://www.anobii.com/groups/018d7afabab2e76a19
https://www.liveinternet.ru/users/lassiter_boye/post459476209
https://foghbertram58.webs.com/apps/blog/show/47102069-how-google-keywords-work-for-searches
http://carltonfogh77.edublogs.org/2019/08/24/do-you-need-an-external-keyword-tool/
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One of the most important aspects of SEO is the work you put in before you even touch the website or build a single back link. This analysis work involves keyword research and competition analysis. Choose the wrong keywords and you could be wasting all your efforts in the onsite and offsite optimization. Choose keywords which have too much competition and you'll be taking on an uphill battle.
But what are the things you should be looking for when doing competition analysis? We have listed four aspects that are absolutely essential to look at below:
Number and Quality of Backlinks
You might want to invest in a tool for this, like Web Comp Analysis from Jonathan Leger. It basically checks with Google, Yahoo and Bing to find all the sites that are linking to your competitor and then analyses those links to discover the pagerank of the page and the anchor text used. For example, if you are optimizing for the keyword 'Blue Widgets' and the top site has 4,000 backlinks, then a tool like Web Comp Analysis can tell you how many of those links include the phrase 'Blue Widgets'.
If you find the sites on the front page have tens of thousands of links then unless you have significant resources it's probably worth finding an alternative keyword.
Age of Domain
Search engines like Bing and Google seem to place a lot of value on the age of the domain, probably because an older, well developed website contains more authority and is more trustworthy than a new site. Therefore if you find that most of the sites are 5 or more years old, it's probably best to move on to another keyword - especially if they have lots of links.
Index Page or Sub-Page
Look through the top 10 results and see if most of the results are for the main index page or subpages of the main site. It's always easy to rank a main site if the competition is mostly made up of subpages.
Keywords in Title
If the keywords are not in the title or the keywords are not at the beginning of the title, then we can probably outrank the website with some good onpage optimization.
Onpage Optimization
Visit the sites on the first page of Google and check to see if they are using H1 tags with the keywords, how often the keywords are mentioned throughout the site, whether the code is valid and if there is an XML sitemap. If they haven't done much onpage optimization there is a good chance we can outrank them if we can build a similar number of links and do some better optimization on our site.
There is a great tool called SEO Quake which can give you a very quick over view on how much competition you might have for optimizing for a particular keyword.
Feel free to download your free report for more helpful hints and tips to jump start your online marketing.
P.S. Join me on my blog and lets share our ideas that can create more helpful tips.
http://bartmarsala.com/blog

To your online success,
Bart Marsala
[http://www.bartmarsala.com/]
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Every body who is related to or works within the link building industry will know about the issue about buying text links and other forms of links to improve your pagerank and listings within the serp's. If you do not know then I will explain Google has started to impede the websites that are selling link ads, high pagerank directories and other websites that are in effect helping to manipulate the results in the serp's. For sometime now (until recently that is) it was possible to purchase very high pagerank links by using not your company name but your actual keyword as the link (known as Anchor text) This proves very effective for getting your website to the top of the SE's and for this reason Google has started to penalise websites that sell these links. So over the last 2 pagerank updates we have seen a large decline in high PR directories some lost there pagerank all together and others were reduced from scores of 6 out of 10 to 3 and 4 out of 10 and so on. In some ways this is a very good method for making a level playing field in the world of SEO. The main problem now for many SEO companies is where they are able to get there links from. Many SEO companies used to charge their clients a large fee in which some of that money was used to purchase high pagerank links. Now they are stuck because these links are slowly being eradicated and not only that if you do reside in purchasing links you are setting the site up for a chance where it could possibly become penalised along with the website that is selling the link. The problem we all have is that the idea in regards to linking purposes is the fact that you are supposed to create a superb website with plenty of good content so people will link to your website because of the quality it offers. But let's put this to into perspective, I create the best website you have ever seen and daily add the best written content that has ever been written. Now then you know my website is high quality but I need relevant links, so let's say the most relevant links are ones in my own industry. But who in their right minds in my industry is going to link their websites to my own. They will then be in fear that my website will rank better than their own and that is definitely a big no to other websites as they do not want to create further competition. The next problem, obviously then no one is likely to link to my website in my industry, so next I need to find websites that are the same theme. Again it is very unlikely they are going to link their website to mine without something in return no matter how impressive my site is. So we have to look at other methods of being able to get relevant links. The next method without purchasing links is to trade links through the form of a reciprocal link. Although reciprocal links do not provide as much wait in value to websites as a backward link they are still a good way of getting a good relevant link. But again Google through its godliness has decided that again reciprocal links are not correct for their search engine and now I have seen many websites links pages become grey barred and have no visible pagerank. So in reality the most fundamental method that is supposed to gain you good links through my impressive website will not come into effect, also I cannot reciprocate with relevant websites, I cannot purchase links so where do I go next? Although this issue is a pressing issue there are still many other methods such as Blogs, Articles, Social bookmarking and many more methods that can are effective at getting you good rankings. The problem is though how long will these methods be effective with Google deeming that many of these aspects of link building are incorrect and will be soon become outlawed by Google.

Terry Metcalfe writting for Fresh SEO providing Website Optimization and Website Marketing for small to medium enterprises looking to gain a foothold within the major search engines.