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How to Evaluate Your Web Site Performance  


You must evaluate your web sites performance. In order to evaluate your web site performance effectively you must have a clear vision of the purpose of your website, without it you won't receive the performance you desire. You must have goals for your website. They guide you in the development and monitoring of your site. What sort of action do you want your visitors to take? Do you want them to fill out a form to subscribe to your newsletter or do you want them to purchase a product? If you want peak efficiency, there are steps you must take.
First, check to see how many people visit your site over whatever period of time you choose, a week, a month, etc. To set a good baseline measurement, choose a month when you aren't doing a special promotion. A large amount of visitors doesn't guarantee that your site is successful. Your sites performance is based on what action a visitor takes. Monitoring the number of visitors who make a purchase is equally important.
A crucial element that helps you determine your websites efficiency is called the site conversion rate. In order to determine your conversion rate, check the number of visitors you have per month and calculate the percentage of those who take the action you wanted them to, whether it was to make a purchase or sign up for your newsletter.
If, for example, you had 1,000 visitors to your site, and 10 of them took action, the conversion rate would be .1%.
You arrive at the conversion rate figure by dividing the total number number of visitors by the number of visitors that took action. Then dividing that result by 100. (1000 divided by 10 = 1.00 divided by 100 = .1%)
You need to determine the difference between your sites conversion rate and the sales conversion rate. Those who fill out a form on your site for a newsletter are not yet a paying customer.
No matter what action you're asking your sites visitor to make, the site conversion rate will help you determine the success of any changes you make to your site. Your site conversion rate will help you determine whether you need to to increase your marketing or perhaps to add new marketing strategies. When launching a new SEO (Search Engine Optimization) Campaign, there are several methods to choose from to increase the flow of traffic to your site. A properly targeted campaign will increase your ranking in the search engines. This puts you in a better position for prospects to find you.
You can outsource your SEO or you can do it yourself. I think it's smart to at least learn some of the basic skills of SEO yourself. Whichever you decide to do, after your rankings improve, continue monitoring your results, adjusting your efforts as needed to maintain a high position.
Another factor you'll want to take into consideration is your site's ease of use. If you want your visitor to sign up for your newsletter, then you need to make the form easy to find. If they have to scroll down endlessly to find the form or click three or four pages to fill it out, you've probably lost them. Web forms and buttons used on your site must be highly visible and accessible.
Whenever possible, have your web copy written or evaluated by a professional. Your copy's goal is to get your visitor to take action! Your website copy should be written specifically for your target audience. The difference between profit and loss can be found in having the right copy for your online campaign. For some great free resources to help you go to: www.frugalebizproducts.com/frugalresources.html

Posted by Walls01Ibrahim - Monday, August 26, 2019 -

How Do I Get Google to Index My Website Faster  


Google doesn't index every site at the same speed if website A adds a new page at the same time as website B this does not mean they will both be indexed at the same time. Why is this? In this article I will discuss why this happens and what you can do to be website A.
Let's start by discussing why Google indexes webpage's quicker than others. The reason Google will index a page from website A before website B is mostly due the frequency that you add new pages to your website. If you think about it if you are adding pages every day then Google is going to pick up on this and crawl your website more often in search of new unique content. If on the other hand you only add new pages once a month then Google won't index your new content as regularly.
If you want Google to increase the crawl rate of your website you need to add new pages with unique content on a regularly basis. However just adding any old rubbish won't help Google still needs to value the content you are adding. If you add a sitemap xml document to Google through your Google webmasters account this will help as Google can see when you add new content and from here you can also see the crawl rate of your website. Adding a sitemap xml can also give you a host of other statistics regarding your website.
Another way to get your webpage's index quicker is by getting links from other websites that Google indexes quick. For example if you add you content to websites like Digg which is a website that get indexed very frequently then Google will find your link and follow it to your website. Then from there Google can decide whether to index your webpage or not.
If you need you ecommerce web design to be indexed quicker hiring a search engine optimisation company that knows about these things can help.
Making sure your new pages on your website are well linked from other indexed pages on your website will also help as when Google revisits these pages it will find the new link pointing to your new page. You should never add content on your website just for SEO purpose you should only add new pages if you feel your website visitors are going to benefit from this new content. If you haven't added an xml sitemap already I suggest this should be your first step.

Author Jack Mack

Posted by Walls01Ibrahim - Monday, August 26, 2019 -

CSS Templates for Search Engine Optimization  


Most Search Engine Optimizers already know that Cascading Style Sheets (CSS) has great advantages on Optimizing web pages for the search engines but some may not be aware that most CSS Templates also helps the web masters in saving a lot of valuable time when designing a site.
Some of the more popular free CSS template providers like oswd.org and csstemplates.net constantly uploads professional templates for the worldwide webmasteres. These templates come with standard and validate codes which not only helps in optimizing the site but also conforms to World Wide Web Consortium's (W3C) guidelines.
One of the most significant advantages of using CSS templates to start off a website is that it increases the overall Text-to-Codes ratio. Some experienced Search Engine Optimizers believe that search engines favors the indexing of pages that have a high amount of content rather than codes. In addition, a page with high amount of HTML or Javascript codes is likely to create errors than a page with less codes. Therefore, CSS template helps greatly in this codes reduction to increase search engine optimization results.
Another factor worth considering is the amount of time needed by the search engine bots to index a page. With the implementation of CSS, especially with the external style sheets, the file size will be much smaller than normal pages that use conventional tables design. It is to our advantages if search engine can index our pages in a shorter time. This not only saves us valuable bandwidth but also reduces the chance of encountering errors during indexing since now the file is smaller and more compact.
In conclusion, using CSS templates to start off a website helps greatly in reducing the effort needed to optimize a website.

KC is a SEO consultant with several years of related experiences. His advice has helped several Webmasters to increase their SERP. KC is also the founder of CSS Templates, a site that offers free SEO techniques.

Posted by Walls01Ibrahim - Monday, August 26, 2019 -

Free For All Links  


A Free for All Links ("FFA") page is usually a scrolling list of submitted links: as new sites are submitted, old ones drop off.
- Many FFAs get their submissions from either occasionally webmasters submitting their sites or from automated submissions. You should be aware that there might be few, if any, people actually browsing the links.
- Some FFAs receive many submissions: so the links may not last too long - perhaps even just hours or minutes.
- It's common that by submitting to one of these pages, you are also agreeing to be emailed by the owner. In fact, the owner might well have set up the site, not as an attempt to establish some kind of directory or search tool, but purely so he can send you his adverts in an e-mail message ("thank you for submitting to my page, would you like to sign up for this or that?").
- If you submit to many links pages, you could get a lot of e-mail - perhaps even one per page.
- When was the last time you bought something as a result of an seeing something on one of these pages?
This is why we don't submit to FFAs anymore.
However you're entitled to a different opinion if you want - so if you disagree, go ahead and submit to them.
But: remember that submitting to lots of FFAs can generate a lot of e-mail ads sent to you. You might not want to use your primary e-mail address! Instead you could get a separate e-mail account just for submissions, so your primary e-mail account does not become clogged up with many "thank you" messages and ads.

Posted by Walls01Ibrahim - Sunday, August 25, 2019 -

How to Audit Your Website to Recover It From Panda Penalty  


Google Panda is now a major part of Google's search algorithm and we must put in adequate efforts to get fruitful results. As we all know that Google introduced this pet to target on page quality of a site, so if you want to save your site from this pet then you need to improve on page structure of your website. I know that it's hard to diagnose that why a site is losing its traffic and ranking in search engines, but we can get our visitors back with the help of a site audit. So let's have a look on what best we can do to recover it from Panda effect.
Content Quality
Content quality is a very common issue which encourages panda to penalize a website. A fewer pages with low quality content can damage overall ranking of a website. Different kinds of content quality issues are listed below for reference.
Low Quality Content
The very first reason which enables panda to penalize a website is low quality content. Low quality content means that it has lots of grammatical and spelling mistakes which in turn create problems for your visitors to understand the subject you're explaining and user may close your website without reading the full article. So I suggest you to proofread your article before publishing it.
Duplicate Content
Duplicate content is strictly prohibited in SERP. If your site is not performing well or losing its traffic on continuous basis then you need to check your content for duplicate content issues. If you find any duplicate content on your website then immediately change it. You can also ask Google to re-crawl your website through your webmaster account.
Un-Informative Article
Un-informative articles may harm the reputation of a website in the eyes of search engines as well as in the eyes of your visitors. Nobody will like to read your article if it's not giving them full information about the subject. So try to provide full information along with images and videos.
Improve On Page SEO
After content you need to optimize your site for On Page SEO errors. Let's have a look below.
Meta Tags
We have many places to improve at our site to make it look better in the eyes of search engines like Title, Description and Keyword Tags. First of all you need to check duplicate Title and Description Tags and if you find one then you need to change it immediately. After that you can make them SEO friendly by inserting relevant keywords in them.
Heading Tags
Headings are very important for any website or Blog. You can use up-to six headings on a single webpage. Webmasters use heading tags to make their site SEO friendly.
Other Tags
We have two more tags (Image Alt and Link Title) where we can put our keywords to increase keyword density.
So these are some of many tips to recover your site from Google Panda effect. I know these things will take time to set up but you have to make these things clear to get back your visitors and ranking. Do let me know if you have any suggestions or queries.

This article is written by Gaurav Heera CEO and dedicated writer at India's Leading Internet marketing institute providing Seo Training Delhi and Seo Course Delhi. you can contact us for more details.

Posted by Walls01Ibrahim - Saturday, August 24, 2019 -

Content is NOT King!  


The phrase 'Content is King' has become a mantra for the successful Internet Marketeer and the black-hat SEO consultant alike. It has fuelled my own business and provided me with countless opportunities to connect with individuals and businesses in the UK and Europe, all seeking an advantage over the competition through impressive article content and attractive copy.
I run a creative business that produces both article content and web copy. What's the difference? Content is generally designed to produce traffic, to bring people to your website. Copy is designed to make the customer click 'buy'. The difference isn't subtle, but it is vital.
Quantity vs. Quality
Generally copy equates to quality and content equates to quantity. In the world of SEO web content and copy, that's just how it plays.
I want to change this. I want a revolution of quality. Content can be high quality, copy can be produced in quantity. High quality copy-style content can be produced in volume. We shouldn't be filling the Internet, this amazing research resource with meaningless drivel. Paying some computer literate English-speaking writer in the Third World to produce semi-English articles at $1 per page is not helpful, it is content, but it is the lowest quality copy that might get a click, but is unlikely to make a sale. Content generates leads, copy produces sales.
You can employ a so-called SEO expert who doesn't use writers, they just take articles and put them through the article blender, they use content re-writing software that takes in someone else's articles and churns them out as article-garbage at the other end. However, if you want customers and not just clicks, you need an article writer. If you want clients you need a content writer to write the articles that will draw their attention to you. Real SEO experts know:
Content is not King. Quality Content is King.
Employing a professional content writer is an investment in increased traffic and sales. It's more than just raising your ranked position on Google, although that is very important. It's also about connecting with and effectively communicating with the potential customer or client. It's sharing an idea, a vision, a service, benefit or product with someone who could gain from what you have to offer. Sharing the benefits by using professional quality content writers means articulating those benefits in an attractive and appealing way that informs the client and educates them about your product or services. It's not just bringing the horse to water; it's encouraging it to drink at the same time. If you want the customer or client to search, click and buy from you in one action -
Superior Content is King.

Posted by Walls01Ibrahim - Saturday, August 24, 2019 -

Finding Profitable Keyword Phrases  


So you have a site concept developed that you are ready to start writing great content for.
So what's the next step?
It's time to develop your " master keyword list " which you will use to craft your WebPages. These are the words or phrases you would like to get ranked high in the search engine's for and get the free targeted traffic that this will bring to your website.
It is not enough to simply "pluck" words from the air and start writing your web pages. You need to carefully select which words and phrases to target.
Food for thought:
What if there are already 10 billion web pages about your chosen keyword(s)?
Do you think a small business owner can compete with large companies who invest millions of dollars into their SEO strategies for highly competitive, high traffic keywords?
Obviously the answer is no but there is a bright side to the equation if you are willing to invest time into researching your keyword phrases carefully. You will want to choose "niche" keywords that offer a combination of high traffic and low competition.
This of course is easier said than done but it can be accomplished as long as you use some of the help that is available on the internet.
Here are a couple of first steps, tips and tools you can use to put together a list of niche keywords for the website topic that you have developed.
1. Keyword Brainstorming and Research
Think of throwing out a "wide net" here and try to write down as many keywords and phrases (consisting of 2-4 words) that are related to your Website Concept as you can.
Take each one of these words/phrases and visit: http://inventory.overture.com/d/searchinventory/suggestion/
Type the first keyword phrase into the " Get suggestions for :" box and hit the search button.
This will return you a list of words and phrases that are similar to your keyword phrase and also provide you with the number of searches for each of these results on the Yahoo-Overture network for the month.
Copy all of the keyword phrases that you think best suit your site concept along with the search data into a text file or spreadsheet. Save this file as your " master keyword list ".
Note: Some of the results will be totally unrelated to your site concept you do not need to copy these into your "master keyword list".
Repeat this process for all of the keyword phrases that you initially brainstormed. By the end of this process you should have a "master keyword list" of several hundred or thousand words and phrases.
Google provides a free keyword research tool as well but does not provide the search statistics that Yahoo-Overture does. Augment your keyword list with any results that you find relevant using this tool. http://adwords.google.com/select/KeywordSandbox
2. Refine Your Keyword List Part 1
You need to shorten your keyword list to a tightly targeted and highly profitable subset of your master keyword list. These are going to be the words you use when crafting your web pages for the search engines.
Start by performing searches for each keyword phrase in your master keyword list at: http://www.google.com
Google will tell you the total number of sites it has indexed for the keyword phrase that you are searching for. Copy this number into your master keyword list for each keyword phrase.
You will now have the data for the number of searches on the Yahoo-Overture network for the month and the number of competing websites for each keyword phrase in your list.
Think of these numbers as supply(websites) and demand(# of searches) . Finding the supply/demand number for each keyword phrase will help you decide which one's you want to target.
You will have to use your own judgement here depending on your goals and the amount of traffic you would like to generate. Make sure you have a nice mix high traffic and niche keyword phrases in your master keyword list.
It's not that useful to be ranked #1 for a keyword that only gets 5 searches a month. Similiarly, it is very hard to achieve high rankings for high traffic keyphrases because there is going to be a lot of competition.
Trim your keyword phrase list down to 50-100 entries and get ready for step 3.
3. Analyze the Competitor's Backlinks
There are 3 purposes to this analysis: analyzing whether a chosen keyword space is too competitive, identifying potential link partners (to be used in a later lesson), and to trim your "master keyword list" down to 15-20 keywords that have a reasonable level of competition.
To get started take the first term in your master keyword list and perform a search for it at: http://www.google.com
Note: we are only going to be interested in the "top 10" results for each keyword phrase since our goal is to get listed on the first page of results for our target keywords.
Our goal from this analysis is to find out how "established" your competition is in your chosen keyword marketplace. An analysis of the number of sites that link to your competitor should give you an initial indicator of how important their website is to the world. If a lot of websites are linking to your competitor they must be providing valuable content or a useful tool/service.
To find out who is linking to your competitor visit: http://www.uptimebot.com and enter the first domain from the Google Search results into uptimebot's search bar.
Uptimebot will then query all of the major search engine's and return a report showing the number of links the domain has pointing to it. A site with a lot of backlinks to it must be an information hub and therefore very important.
Perform this uptimebot search for all of the "top 10" competitors from your initial Google search results.
If you are finding that the sites in the search results have several 1000 backlinks to them you will know right away that you are going to have a hard time getting a high ranking for that keyword since a large number of links suggests that the site is already a well established information hub in that keyword marketplace.
Uptimebot also provides you with a link to the search results showing you the actual websites that are linking back to your competitor. Visit as many of these sites as you can and try to identify which ones have complimentary content to your site. You may want to consider contacting the owner's of those domains to request a link to your site.
4. Refine Your Keyword List Part 2
After performing this analysis for each keyword phrase in your master keyword list eliminate the keywords that you identify as having too much competition (i.e. too many well established "hubs"). We will use this list in the next lesson to start writing your first web page
Using these tips you should now be able to tell which market's you will be able to compete in and which one's already have too many established information hubs to make it worth your while. You will also have a list of "complimentary" websites that you may want to consider requesting links from in the future to help boost your website's "link popularity".

Posted by Walls01Ibrahim - Saturday, August 24, 2019 -

Google Morning! Google Afternoon! Google Evening! Google Everywhere!  


Why and how much Google is Getting Important, either you are Businessman, Doctor, Engineer, Software Professional, SEO or Housewife, you tend to Google every time. Google is more or less an integral part of our online life now. Google has become the biggest brand on internet, it's still a seven year old kid and has surpassed young and healthy fellows like Microsoft and Yahoo!
Google Means the World! Google means everything for almost everybody, you ask from it, it'll serve you with the best. Google People intent to capture all World's Information at one single platform, one can guess how big they aim to be! Thought Google hasn't get 10% of its Goal but still it's the Biggest Online Database. It serves to everybody including Businessmen, Visitors, Professionals and Competitors as well.
1.To Visitors: Google is their Genie, which can serve them anything they want without spending any penny.
2.To Business Owners and Advertisers: Google is their God father, which provides them immense quality traffic every moment.
3.To Competitors: Google is their Teacher, which sets new Trends, it's competitors try to follow the same way as it does, try to learn from Google.
Google Loyalty! Google is basically a Search Engine that has built enormous Loyalty with its Visitors through its consistent quality, reliability, innovation and simplicity. Whatever Google is going to experiment, people already trust that it's going to be big and very reliable. That's why thousands of people get dependent on Google.
Google to Follow! Well, it's not easy to follow Google's way, because Google always believes on Research and Innovations, how can it be restricted to Search only? It had started Testing and Launching New Services and Tools for better user Experiences. Its BETA Launched Services and Tools got Mega Success and surprised big players like Microsoft and Yahoo!
Secret of Google Success! David C. Drummond, Google's Vice President, Corporate Development, according to him there are four factors as the key to Google's success:
1.Technology: Along with its innovative approach to page ranking, Google is a purpose-built hardware company, building all its own servers from components it buys directly for their manufacturers. According to Drummond, Google now operates the world's largest distributed computer system.
2.Business Model Innovation: By perfecting the nature of targeted ads, Google not only has created a highly effective revenue generator, it has produced what it hopes to be a better experience for its users. It is Google's goal to make their targeted ads at least as relevant and useful to users as the search results themselves.
3.Brand: According to Drummond, a European study recently determined Google to be the number one most recognized worldwide brand. Indeed, Google has become a verb ("I can't wait to get home and Google him") which poses real challenges to a company seeking to protect the strength of its mark.
4.Focus on the User Experience: Product decisions at Google are driven by optimizing for the user experience first and for revenue second. The folks at Google firmly believe that the better the user experience, the more easily money will follow.

Posted by Walls01Ibrahim - Saturday, August 24, 2019 -

How To Avoid The Google Sandbox - Rank Your Site Fast Without Getting Stuck In the Google Sandbox  


One of the most common questions I am asked is how I am able to take a brand new site into Google's Top 5 for every keyword my site targets within 4-6 weeks of creating the site without getting sandboxed.
Time and time again I see panicked webmasters screaming that their new site has disappeared from the Google results pages. Now sometimes there are obvious reasons why (such as using blackhat methods or mass posting via xRumer) but this doesn't mean that you can't build the number of powerful links you need to penetrate Google's Top 5 or even the Top 3 without having to wait several months.
Now if you are new to SEO and you are unfamiliar with the Google sandbox then we are talking about what happens when your relatively new site that so far has been steadily climbing the rankings, suddenly drops back to page 10 of the results or beyond, or in some cases disappears from the Google search results pages entirely. The Google sandbox is particularly devastating as it can be 6 months to a year before the site recovers its rankings and in some cases a site never regains its rankings no matter how many backlinks you build to it.
So what does this mean for your SEO strategy?
For most people it means building links slowly to your new site and these links need to be low strength links with a high amount of trust in the eyes of Google. This includes getting your links from places where you need to submit original content such as article directories. Within the first 4 weeks of launching your site, large numbers of high pagerank links are out as they say, or are they?
So what is the 100% proven method that advanced Search Engine Optimizers use to "push the pedal to the floor" for the backlinking campaign of any new site?
Unless we are a complete raw beginner online, most of us have at least one site that we have already created that is indexed in Google. As long as we have a site that has been in the Google index for at least 3 months then we can make use of this powerful method to gain instant trust for our new site. Our existing site doesn't have to have a high ranking, preferably it has some backlinks to it but if it doesn't again that is ok, it simply needs to have been in the Google index for at least 3 months.
If you are not sure if your existing site is in the Google index, try the following search in Google: Site:www.yourexistingsite.com
If your site and its pages come up as the search result then you know that your site is indexed by Google. 
So here is the simple but powerful method to gain instant trust for a new site you intend to build:
Step 1: Create a subdomain on the existing site that is already indexed by Google and upload some fresh original content to it.
The subdomain should be related to the topic of the new site you intend to build and the original content you upload can be a short article (around 400 words or so) that links the topic of your existing site to the topic of your new site. This formula for the article on the subdomain is my personal favorite as having keywords from the old niche and the niche of the new site in the one document makes more sense to a Google spider to justify the steps that we are about to take below, however any original article will do the trick. I like to write something along the lines of a press release that is announcing the new site and what it will be about and why I decided to come up with the new site after the success of my existing site.... And so on. Remember this article is mostly for the Google spiders rather than human visitors so it doesn't have to be a Pulitzer prize winner!
Step 2:
Create a link from the homepage of your existing site to the subdomain you have just created.
Step 3:
Wait until this new subdomain is indexed by Google.
Again you can check when this subdomain has been indexed by performing the "site:www.subdomain.yourexistingsite.com" search.
Step 4:
Place your new website on its destination domain.
Step 5:
Create a 301 redirect from the subdomain to the new domain
Not sure what I am talking about when I say a 301 redirect?
A 301 redirect is the Google friendly method of telling the big G that your site has permanently moved to another URL. Search engines do not apply penalties to 301 redirects as they tend to do to other types of redirects. The best part is it is simple to do.
Open a new text file in Notepad and add the following line to it: "Redirect permanent / http://www.newsite.com "
Then save this file as ".htaccess". Make sure you get rid of the ".txt" that Notepad attaches to its files and have "all files" selected in the file type.
You can then upload this.htaccess file to the subdomain and it will now redirect to the new domain if you type the subdomain in any browser.
Obviously some common sense has to prevail here. The more backlinks and the higher the pagerank of your existing site the more trust we pass to our new site. However the method is extremely powerful and I have used it to obtain countless first page rankings and consistently get rankings in the Top 3 of Google. In fact it is one of my standard methods in my SEO strategy when I want to create a new site.

Now we have successfully created instant trust for our new site and we can begin to build greater numbers of backlinks and more powerful backlinks with pagerank with confidence. This is how your serious competitors are blowing right past you in Google - now you have the knowledge to step up to the plate and take them on at the same pace!

Posted by Walls01Ibrahim - Saturday, August 24, 2019 -