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In the last few months, we've seen a lot of activity from Bing, with heavy marketing investment aimed at raising its profile. It's perhaps worth examining the methods used to push Bing into the public's consciousness and to carve itself a slice of the search market. Have their campaigns made much of an impression? How will Google react to Bing and what does the future hold in terms of competition between the two?
Bing Campaigns
Most obviously, Bing has mounted a TV campaign aimed at raising its profile. While it's highly likely that you will have seen one such ad, there have been other forms of promotion that haven't been so apparent to those outside the industry.
One significant move is Bing's 10-year deal with Yahoo! which will see Yahoo! search results powered by Bing. As Yahoo! has the second-largest share of the search market, this allows Bing access to that.
Bing is also paying close attention to social media. This is reflected in the creation of bing.com/twitter and bing.com/social - sites that let users search Twitter and Facebook content for relevant updates, including tweets and Facebook fan pages. Bing is also responsible for Facebook's search option. With social media ever-expanding, this is a key audience to capture and increases Bing's influence greatly.
Bing has also tried to popularise 'Bing it' instead of 'Google it' and has even had a Bing-branded ice cream van giving away freebies in London. Is all of this working?
Google's response to Bing
Bing first appeared in May 2009 and ever since it has been spoken of as a potential rival to Google. With the weight of Microsoft behind it, Bing could have an impact if marketed in the right way. It's notable that Google has reacted in several ways:
Background image for the homepage - recently, Google implemented a change allowing users to personalise their homepage with an image of their choice. Although it is only an option, this reflects the format of the Bing homepage. Results pages - Google has adopted several features from the Bing results pages. If you compare the two, you will see a number of similarities in terms of related searches and the like. PPC - Sponsored links are presented in a similar way on the two search engines. Some say that there are better conversion rates on Bing, which, if true, will doubtless be something that Google is looking into.
Conclusion
Google will remain top of the pile for a good while to come with regard to search engine optimisation, but Bing's profile is rising, perhaps more so than its current market share. By establishing the Bing brand in people's minds, it is better placed to make headway. TV adverts have created a certain buzz and the slogan 'Bing and decide' has proven quite memorable for many people, which could be marked down as a minor success.
In terms of SEO, the differences between the two search engines aren't huge. If you compare results pages for different searches, many are quite similar for both Google and Bing in terms of the links that are provided on the first couple of pages.

Just Search offer a full suite of internet marketing solutions, tailoring each client's campaign with bespoke services to meet and exceed the clients requirements and expectations.
By blending the latest search engine optimisation techniques with key marketing strategies, Just Search can focus and develop a client's online presence. This not only satisfies search engine criteria, but attracts new customers and delivering ROI.
For further details on how to improve your SEO and e-commerce efficiency, visit Just Search web site Justsearching.co.uk.
Just Search operates an international service with offices based in the UK, Ireland, France & Sweden, all of which support an ever expanding pan-European client base.
Authored by Andrew North, SEO Consultant, Just Search UK Ltd.

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The phrase 'Content is King' has become a mantra for the successful Internet Marketeer and the black-hat SEO consultant alike. It has fuelled my own business and provided me with countless opportunities to connect with individuals and businesses in the UK and Europe, all seeking an advantage over the competition through impressive article content and attractive copy.
I run a creative business that produces both article content and web copy. What's the difference? Content is generally designed to produce traffic, to bring people to your website. Copy is designed to make the customer click 'buy'. The difference isn't subtle, but it is vital.
Quantity vs. Quality
Generally copy equates to quality and content equates to quantity. In the world of SEO web content and copy, that's just how it plays.
I want to change this. I want a revolution of quality. Content can be high quality, copy can be produced in quantity. High quality copy-style content can be produced in volume. We shouldn't be filling the Internet, this amazing research resource with meaningless drivel. Paying some computer literate English-speaking writer in the Third World to produce semi-English articles at $1 per page is not helpful, it is content, but it is the lowest quality copy that might get a click, but is unlikely to make a sale. Content generates leads, copy produces sales.
You can employ a so-called SEO expert who doesn't use writers, they just take articles and put them through the article blender, they use content re-writing software that takes in someone else's articles and churns them out as article-garbage at the other end. However, if you want customers and not just clicks, you need an article writer. If you want clients you need a content writer to write the articles that will draw their attention to you. Real SEO experts know:
Content is not King. Quality Content is King.
Employing a professional content writer is an investment in increased traffic and sales. It's more than just raising your ranked position on Google, although that is very important. It's also about connecting with and effectively communicating with the potential customer or client. It's sharing an idea, a vision, a service, benefit or product with someone who could gain from what you have to offer. Sharing the benefits by using professional quality content writers means articulating those benefits in an attractive and appealing way that informs the client and educates them about your product or services. It's not just bringing the horse to water; it's encouraging it to drink at the same time. If you want the customer or client to search, click and buy from you in one action -
Superior Content is King.

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On September 27 2012, Google made a slight but significant change to their algorithm which altered the code for website rankings. The aim of this was to increase or decrease the websites rankings in relation to the quality of content and use of 'exact match domains'.
Essentially an exact match domain is using a 'keyword' as a company name or webaddress. If say, 'emergency plumber London' was searched for 1000 times a month and you had decided to name your company involving these keywords while uploading a small website to target these searchers with no care for the content, look or design then Google would penalise your results.
This exact match code update only impacted a small percentage of online businesses however ensured that more care went into to the name and website layout and prevented people taking advantage of keywords in the domain name. Beforehand those websites which ranked well because of using keywords were being ranked better than those websites which had original brand names and better designs.
This update did not mean that all websites that had used exact match as a domain name were to be forever ranked poorly. Instead, those who had used a keyword in their name and had built up a great website with relevant and quality content and marketing received a positive ranking. As long as these businesses meet the same relative positive engagement metrics which other websites had used they would continue to rank well.
The main impact of this was that a lot of the websites that had used exact match domains were dropped from search results altogether. This greatly benefitted those well-made websites and put the poorly thought-out websites to be where they legitimately belong, off the searches.
However you should keep in mind that this does not necessarily mean that using keywords in the domain name is a bad thing, it helps to establish at first glance what the subject of the website is. The change has targeted the low quality sites who can only increase their rankings by exact matches. Focussing on content will allow for a better ranking due to increased relevance and quality.
Instead of piling in the keywords into your website, try to keep keywords relevant and to a minimum. This eliminates the possibility of falling into the exact match algorithm and having your webpage deleted. Your website will look far more professional with less forced keywords and will have a much greater look to it. The main reason for this update was not to penalise those websites who had used keywords in their dimain names but instead to stop other 'businesses' from taking advantage of the system to promote their poorly thought out site.

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Anyone who has trolled the various search engine optimization (SEO) forums on the web will know that Google Page Rank (PR) is often a topic of discussion. There are a lot of misconceptions floating around out there regarding PR. The following should clear up some of them.
What is Page Rank?
Page Rank is Google's patented method of measuring link popularity for a given URL. By link popularity most people mean the number of times a URL is cited or linked to by other URLs on the web. But in Google's case, link popularity measures not only the quantity of inbound links but also the quality of inbound links. A citation or link from page A to page B is seen by Google as a "vote" cast by page A in favor of page B.
A lot of the confusion around the topic of Page Rank stems from the fact that there are two kinds of PR that Google associates with URLs. One is the "actual" PR for the URL, and the other is the Google toolbar PR for the URL. These two types of Google Page Rank are very different.
Actual Page Rank
The "actual" Page Rank of a URL is one of the 200+ ranking factors used by Google to rank a URL in the SERPs. It is this "actual" PR that has existed since the beginning of Google and that is important to search engine optimization. The formula for "actual" PR was first discussed in section 2.1 of The Anatomy of a Large-Scale Hypertextual Web Search Engine - a paper written by Sergey Brin and Larry Page while at Stanford which became the blueprint for what we now know as Google.
Every new URL starts out with a minuscule amount of Page Rank. As other pages link to that URL, it is passed some amount of PR from the page that links to it. How much PR is passed basically depends on the amount of PR the page linking to it has accumulated and how many outbound links exist on that page. As more and more pages link to the URL, it accumulates more and more PR.
The "actual" Page Rank values of URLs on the web are very fluid. They are constantly being updated as Google's spiders crawl the web discovering new pages, finding that old pages no longer exist or have been moved, discovering new links on existing pages, finding that old links have been removed from existing pages, etc.
It should be noted that you have absolutely no way to know the "actual" PR of a URL. This version of Google Page Rank is never displayed anywhere on the web. Only Google knows its value.
Google Toolbar PR
If you install Google's toolbar in your browser, you can enable their Page Rank tool. It displays a small horizontal histogram at the top of your browser (a little green bar) to provide you an approximation of the PR of the page being viewed. This toolbar PR that is displayed is a logarithmic scaling from 0 to 10 of the "actual" PR for a URL as it was at some point weeks or months prior. By logarithmic I mean that it is exponentially harder for a URL to go from one toolbar PR rating (for example, PR3) to the next higher PR rating (PR4).
Once every few months, Google will essentially take a snapshot of all of the known URLs in their index along with their corresponding "actual" PR values. Then they run a logarithmic scaling algorithm against the actual PR to scale them to values ranging from 0 to 10. They publish these "scaled" Page Ranks as what people commonly refer to as a PR update. It is this published "scaled" PR that is accessed and displayed by the Google toolbar application when you browse a page.
Unlike the "actual" PR, the Google toolbar PR is not used at all by the ranking algorithm at Google. Only the "actual" Page Rank is used by their ranking algorithm. Unlike the "actual" PR which is constantly updated, the toolbar PR is updated once every few months which means it is always out of date and not dependable.
It should be noted that a PR0 (0/10) does not mean that a URL has no "actual" Page Rank. All URLs in Google's index start out with some minuscule amount of PR. It simply means that the URL has not accumulated enough Page Rank to be considered a PR1 (1/10) page.
If a page gets created after Google published their last toolbar PR update, when viewing that page the toolbar will be grayed out and the hover text will be displayed as "Current page is not ranked by Google". The reason for this is that when the toolbar queries the index to retrieve the toolbar Page Rank of the URL, its toolbar PR is null because the URL did not exist when the last toolbar PR update was published. This does not, however, mean that the URL does not have an "actual" PR. Remember, each URL in Google's index has an actual PR.
How is Page Rank Useful for SEO?
Now that you know the difference between "actual" PR and toolbar PR, you might ask, "What now?" Hopefully, you now understand that the toolbar PR, though visible, is pretty much worthless other than being used to give an approximation of a URL's "actual" Page Rank.
A URL's actual PR is a minor ranking factor in the overall Google algorithm when determining how that URL ranks for a particular keyword phrase. However, getting inbound links from higher PR URLs can help to add an extra boost to your rankings, especially if the anchor or link text matches the search phrase and the page where the link resides is relevant to the search phrase.

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If you're building links, you may be wondering how long it will take Google to recognize those links. What many people don't know is that some links may never be found unless you do something about it. Let me share that something with you quickly.
If Google doesn't know that your link is on a page, it won't actually cont for much.
So how do you get your links on those pages recognized?
When submitting content or links to some sites, you won't have to do anything at all. A lot of sites get indexed within a few hours without having to do anything at all to your links. It's a great idea to participate on sites like this that get indexed on their own, because it makes less work for you.
Other sites aren't so easy to get indexed. For example if you're doing a profile backlink, it's not likely to get indexed on it's own. With a link like that, you'll need to take some time to get the link indexed.
Wait a second... indexed?
The easiest way to see if a page is indexed in Google is to take the url of the page your link is one, and put that into the search bar and search for it. If the page is found, and the results return with a direct link to the page, then your link is indeed indexed.
If your link is not found, then something needs to be done with the link to get it indexed.
So how does a page get indexed?
I'm glad you asked! Indexing isn't as easy as it used to be. A few months ago, you could put all of your links into an RSS feed, and submit that feed through RSS submission sites, and ping your links.
Unfortunately this method isn't working as well as it used to.
The best way is hands down to build more backlinks to your backlinks. Yes, you read that right, you need to backlink your backlinks. If this sounds like a lot of work, it really isn't if you're doing it the right way.
Something else you'll want to keep in mind when you're building your backlinks and checking on them to get indexed is that a lot of the free tools that check backlinks aren't very effective.
We all like to take a look at another sites backlinks to see how many it has, and that's one of the main reasons at best you'll only see 10% of your links show up through those tools.
The Yahoo tool has been the most popular for a really long time. I'm not sure why though when most people are worried about ranking in Google, they're checking Yahoo to see how many links Yahoo recognizes! But I myself do this too... I'm still not sure why though.
I've done SEO services for clients, backlinked their backlinks, sent them a report of the links for them to check after I verified that 100% of the links were indexed and they responded asking me why none of the links were showing up in Yahoo.
So keep in mind that these tools aren't very effective, and you wouldn't want them to be! Just imagine how much easier it would be for your competitors to outrank you if they knew every single of the sites linking to you.

The world of SEO is ever changing, and if you really want to get a big jumpstart on getting your pages ranked fast, save yourself years of learning.
After running an SEO firm for years, I'm more than qualified to help you learn about how to get sites ranked number 1 in search engines.
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When you operate a business on the internet, you should have a good understanding of keywords. Keywords help people find your website and, when used properly, they can help your website rank better in search results. Since Google handles approximately 70% of the search engine market, it's a good idea to start your keyword research using the Google Keyword Tool.
Before you start using the tool, be sure that you understand the match types that you can choose from. There are 3 match types you can choose from when you run searches; broad, exact, and phrase. Each one has its pros and cons. Remember, even though it is important to use keywords properly, always create your content for people first, and search engines second. If it doesn't make sense when people read your content, it doesn't matter how much traffic your site gets.
BROAD MATCH TYPE Broad will give you very high search volume results, since the results will include any and all variations of the keyword you type in. For example, if you run a search on "pepperoni pizza," the monthly search volume includes any searches with the word "pepperoni," or "pizza." It's not a very accurate reflection of the volume that you could expect when you choose to target a specific keyword phrase.
PHRASE MATCH TYPE When you run a search using "phrase," the results will include the exact phrase with variations. For example, if you type in "pepperoni pizza," the monthly search volume will include the exact keyword phrase, as well as variations, such as "good pepperoni pizza," or "best pepperoni pizza." For one-word keywords, the results will be the same as "broad" searches.
EXACT MATCH TYPE If you use "exact" match type, it's a much better indication of the traffic you might receive if your web page shows up on the first page of Google search results. Exact match type includes only the search volume for the exact phrase, with no variations. So, when you type in "pepperoni pizza," you only get the search volume results for that exact phrase. If you get on the first page of Google for a specific phrase, you might get additional traffic for similar keywords, but it's better to be pleasantly surprised, rather than very disappointed.

For a free video walkthrough on how to set up the Google Keyword Tool and use it to find keywords, click on the link.
If you want more information on choosing keywords, check out Superbad Internet Marketing.

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Getting Google backlinks to your site is more important for your page rank than your outgoing links. You want high ranking sites to link to your page or site for Google SEO to sit up and take notice.
So how do you get them?
First... let's define "Backlinks" or "Incoming links."
Definition: Direct links to your websites through other sites. This is called Off-page SEO, or links from other websites back to yours to gain popularity with search engines.
Getting backlinks from sites that have high readership or ranking, are the sites you want to link to your site or pages.
Here are a few simple methods of how to get backlinks that are high in quality and will help to improve your page rank.
EzineArticles: EzineArticles get thousands of viewers a day visiting their site. They have extremely high Google page rank.
Write an article and have a link that points back to a page on your blog site. When a reader clicks the anchor text in your signature area, it then becomes a quality link coming from EzineArticles. This strategy is excellent for a new blog.
Squidoo: Build a simple Squidoo Lens and have it link to a page on your blog that contains similar information. Squidoo is an authority site that will help you improve your page rank backlinks.
HubPages: HubPages is much like EzineArticles. The incoming links to your blog will be high quality links. Tip: Use only original content in HubPages. You cannot re-purpose content from other sites or sources.
YouTube: Ahhh! One of my favorites! I have 28 videos that point to pages on a blog that I have in another niche. Videos have served me well in sending me high quality backlinks from other sites who have used one of my videos on their site.
Get busy and produce a video that you can point back to your site. Point an anchor text link in your description box back to your blog. When folks click on it, you will get a superior incoming link from YouTube.

Good luck in your efforts for getting solid page rank backlinks to your blog. Remember to use strategies that will encourage strong Google backlinks. You will find additional Internet marketing secrets by visiting Online Marketing | There you will find marketing and promotional strategies revealed that will super charge your Online Business. "There Are Big Profits In Knowledge."

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There are various sites and articles online implying to have "called" the expiration of SEO. According to them, it appears bloggers have been scrambling over one another to be the first to put on their dark clothing at SEO's advanced memorial service; a burial service which seems to have kept ticking for an inconceivably long time according to the amount of brings throughout the years.
Indeed, The Guardian has waded into the open deliberation, with a percentage of the webpage's visitor creators proposing that social media optimization is the best, or quality written matter makes all the difference, or some other web advertising strategy now warrants your consideration more than SEO.
What numerous bloggers might disregard is that SEO is not a promoting method that is essentially selective to Google. While the web index monster does have a huge piece of the pie and is positively an essential track to market numerous organizations, it is not the be all and end all of inquiry.
Hunt is about conveying the best match for an inquiry on any database; whether that is Google, Bing, Tripadvisor, Yell.com or whatever available webpage that ranks sites. You can brand strategies on Tripadvisor as advertising, yet this is basically an adaptation of optimizing your vicinity on Serps, further bolstering your organization's good fortune. As long as there is a requirement to rank sites, there will dependably be a necessity for SEO. Furthermore as long as individuals keep on looking, there will dependably be a necessity to optimize.
One thing these scaremongering articles may have touched on is the passing of a past type of SEO. While SEO as an all-encompassing notion is a long way from its deathbed, there are various past procedures that will no more convey precise outcomes because of the constantly changing universe of SEO. Magic word stuffing, purchasing mass connections, and computerized substance will no more express positive returns in this way. In this appreciation, there are a couple of manifestations of SEO that ought to be set in a picture outlined on the windowsill as a sign of recognition.
It is a certainty that social factors and substance are having a significant impact on the present state of SEO. Wouldn't it be great if we could keep tabs on the plan's centre? At its heart, SEO is about making a brilliant substance less demanding to keep in mind that its end goal is to answer buyer inquiries.
Then again, even if your substance is Shakespearian in its quality, but no one can discover it, it will only be in vain. Social media can drive activity, beyond any doubt, yet Internet searchers are still the most obvious go-to website for customers with questions. In the event that your substance doesn't incorporate applicable pivotal words, identified expressions on website pages, inbound connection grapple content or other SEO strategies, you won't be conveying both web indexes and purchasers the data they have to answer their question. The association between the public, the substance, and SEO is a blooming one, but don't even think for a moment that SEO is less significant than its accomplices.
Conveying great substance to suit questions has prompted resurgence in the utilization of 'long-tail' essential words in SEO. Numerous advanced searchers are utilizing web indexes practically on an 'inquiry and reply' groundwork: "how to settle an even top" as a question recommends the customer is searching for a how-to or an orderly guide; "level top" has no connection and, therefore, web search tools have little thought of what the client has at the top of the priority list when making the hunt.
Besides, long-tail watchwords aren't only handy for present-day looks; they could be greatly suitable later on. Think about what number of versatile clients essentially boot up a voice pursuit apparatus like Siri or Google. Now with a question, important materials such as joins, visual signs, and content are needed for an exchange. This kind of conversational style is consequently the resurgence in long-tail watchwords, no doubt reflected in the way clients customarily look on their workstations.
To wrap up, SEO still works and will keep on filling in as long as there is a requirement for clients to pursue. Social and substance are greatly vital in supporting the methodology of SEO. However, they are no replacements for the method. Thus, heed these words: disregard what you have known about the demise of SEO.
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So you have a site concept developed that you are ready to start writing great content for.
So what's the next step?
It's time to develop your " master keyword list " which you will use to craft your WebPages. These are the words or phrases you would like to get ranked high in the search engine's for and get the free targeted traffic that this will bring to your website.
It is not enough to simply "pluck" words from the air and start writing your web pages. You need to carefully select which words and phrases to target.
Food for thought:
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What if there are already 10 billion web pages about your chosen keyword(s)?
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Do you think a small business owner can compete with large companies who invest millions of dollars into their SEO strategies for highly competitive, high traffic keywords?
Obviously the answer is no but there is a bright side to the equation if you are willing to invest time into researching your keyword phrases carefully. You will want to choose "niche" keywords that offer a combination of high traffic and low competition.
This of course is easier said than done but it can be accomplished as long as you use some of the help that is available on the internet.
Here are a couple of first steps, tips and tools you can use to put together a list of niche keywords for the website topic that you have developed.
1. Keyword Brainstorming and Research
Think of throwing out a "wide net" here and try to write down as many keywords and phrases (consisting of 2-4 words) that are related to your Website Concept as you can.
Take each one of these words/phrases and visit: http://inventory.overture.com/d/searchinventory/suggestion/
Type the first keyword phrase into the " Get suggestions for :" box and hit the search button.
This will return you a list of words and phrases that are similar to your keyword phrase and also provide you with the number of searches for each of these results on the Yahoo-Overture network for the month.
Copy all of the keyword phrases that you think best suit your site concept along with the search data into a text file or spreadsheet. Save this file as your " master keyword list ".
Note: Some of the results will be totally unrelated to your site concept you do not need to copy these into your "master keyword list".
Repeat this process for all of the keyword phrases that you initially brainstormed. By the end of this process you should have a "master keyword list" of several hundred or thousand words and phrases.
Google provides a free keyword research tool as well but does not provide the search statistics that Yahoo-Overture does. Augment your keyword list with any results that you find relevant using this tool. http://adwords.google.com/select/KeywordSandbox
2. Refine Your Keyword List Part 1
You need to shorten your keyword list to a tightly targeted and highly profitable subset of your master keyword list. These are going to be the words you use when crafting your web pages for the search engines.
Start by performing searches for each keyword phrase in your master keyword list at: http://www.google.com
Google will tell you the total number of sites it has indexed for the keyword phrase that you are searching for. Copy this number into your master keyword list for each keyword phrase.
You will now have the data for the number of searches on the Yahoo-Overture network for the month and the number of competing websites for each keyword phrase in your list.
Think of these numbers as supply(websites) and demand(# of searches) . Finding the supply/demand number for each keyword phrase will help you decide which one's you want to target.
You will have to use your own judgement here depending on your goals and the amount of traffic you would like to generate. Make sure you have a nice mix high traffic and niche keyword phrases in your master keyword list.
It's not that useful to be ranked #1 for a keyword that only gets 5 searches a month. Similiarly, it is very hard to achieve high rankings for high traffic keyphrases because there is going to be a lot of competition.
Trim your keyword phrase list down to 50-100 entries and get ready for step 3.
3. Analyze the Competitor's Backlinks
There are 3 purposes to this analysis: analyzing whether a chosen keyword space is too competitive, identifying potential link partners (to be used in a later lesson), and to trim your "master keyword list" down to 15-20 keywords that have a reasonable level of competition.
To get started take the first term in your master keyword list and perform a search for it at: http://www.google.com
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Note: we are only going to be interested in the "top 10" results for each keyword phrase since our goal is to get listed on the first page of results for our target keywords.
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Our goal from this analysis is to find out how "established" your competition is in your chosen keyword marketplace. An analysis of the number of sites that link to your competitor should give you an initial indicator of how important their website is to the world. If a lot of websites are linking to your competitor they must be providing valuable content or a useful tool/service.
To find out who is linking to your competitor visit: http://www.uptimebot.com and enter the first domain from the Google Search results into uptimebot's search bar.
Uptimebot will then query all of the major search engine's and return a report showing the number of links the domain has pointing to it. A site with a lot of backlinks to it must be an information hub and therefore very important.
Perform this uptimebot search for all of the "top 10" competitors from your initial Google search results.
If you are finding that the sites in the search results have several 1000 backlinks to them you will know right away that you are going to have a hard time getting a high ranking for that keyword since a large number of links suggests that the site is already a well established information hub in that keyword marketplace.
Uptimebot also provides you with a link to the search results showing you the actual websites that are linking back to your competitor. Visit as many of these sites as you can and try to identify which ones have complimentary content to your site. You may want to consider contacting the owner's of those domains to request a link to your site.
4. Refine Your Keyword List Part 2
After performing this analysis for each keyword phrase in your master keyword list eliminate the keywords that you identify as having too much competition (i.e. too many well established "hubs"). We will use this list in the next lesson to start writing your first web page
Using these tips you should now be able to tell which market's you will be able to compete in and which one's already have too many established information hubs to make it worth your while. You will also have a list of "complimentary" websites that you may want to consider requesting links from in the future to help boost your website's "link popularity".