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FaberLarsen3
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Designing a Site Map for SEO  

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Search engine optimization involves many components including linking, keyword research, content development, page titles, and other methods used to improve your search engine rankings. All of these methods can increase your results piece by piece but there is a way to combine many of these elements into an SEO method that can improve your web ranking and drive targeted traffic to your web site. This method is designing a site map to be used with your other search engine optimization efforts. Knowing how a site map can help you improve your SEO results will help you to better design your site map and make it conform to the guidelines of ethical and successful SEO.
Site Maps Defined
A site map is a graphical or textual representation of each of the pages on your web site. Site maps can be very complex and include professional graphics and they can also be very simple and have only text. A site map helps people find the information they are looking for on your web site. You can use a site map to incorporate some of the major components of SEO and improve your search engine rankings in the long run.
Site Maps & Text
Text-based site maps are the most effective for search engine optimization purposes. This is because you can use your chosen keywords in both the content of the site map and in each link to other pages within your site. If you have carefully chosen your keywords, implementing them into your site map can benefit your search engine optimization efforts and help improve your search engine rankings.
Site Maps & Links
Links are a very important part of successful search engine optimization. When search engine crawlers visit your web site, they look for links that can be used to help determine the relevance of pages and assist with search engine indexing. If you build a web site and have a link to each one of your other pages, this can improve your web rankings and make it easier for search engines to find your site when people search for the keywords you use on your web site.
Site Maps and Content
You can also use site maps to your advantage by writing keyword-optimized descriptions of each page that you are linking to from the site map itself. Your descriptions can include several keywords that describe your products and services and make it easier for people visiting your web site to find what they need. In addition to helping you optimize your web site, site maps are a valuable resource for visitors to your site.
Professional SEO Consulting
If you're not sure how using a site map fits in with your search engine optimization strategy, you should consider hiring a professional SEO consulting firm. The SEO Team offers a wide variety of web design, SEO, and internet marketing services for web sites of all levels. If you'd like to know more about our services, visit our web site and learn how we can improve your web site SEO.

Posted by FaberLarsen3 - Monday, August 26, 2019 -
  

How to Boost Your Ranking with Google!  

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Google is a Beast! The King of all search engines! If you have an Online Business, then Google can make your job a heck of a lot easier! But how can you beat the veterans at their own game?
To be notice you need to get on the first page of any search engine. And no! I am not talking about pay-per-clicks. That is a very competitive environment that can cost you more to run a campaign then you will receive in income!
So, what can you do to boost your ranking with Google? First, everyone knows about the basics, keywords, density, and new content. This will help your ranking with Google, but most people don't know about the other things that can boost your ranking.
First, what you already know, keywords and keyword phrases.
If you look closely, I have used "To Boost your ranking with Google" three times already. Why, because that is how you found me! Out of all the websites and blogs, this keyword phrase that I have been using has directed my page to you.
You want to pick out about three keywords or phrases that will explain what you are writing about. You want to sprinkle them around to keep your density up. Do not abuse the system though as I found out the hard way what Google spiders will do!
Your keywords should be something the average searcher will type. For example, you might write something about lower back pain right. If you use one of Googles free tool to find out good keywords like keyword track and type in lower back pain, it will give you all the keywords that are associated with that phrase. You want to pick the highest ones and use those.
I know, I know, "But, Gary, isn't everyone else using the same keywords?" Yes! But I'd rather play the game then be in a league of my own with no fans. Think about it. If your talking about lower back pain, you want to pick a keyword like lower back pain not Erector Spinae pain. People won't search for that.
Next, is your density. To Boost your ranking with Google, you want your keywords density to be about 4 % of your entire article. This will boost your chance without putting you in the red.
When Googles spiders look for your keyword, they like to see it a lot. That will tell the spiders that this is what this article is about. You can use a tool from Google. Just type in keyword density and use the free ones.
Next is your content. To Boost your ranking with Google, you must change your content regularly. Googles spiders hate left over night. Get the picture. Even if you have to right your articles over and over again putting more and more information in the mix, if it's keeping you on the first page then go for it!
Now, the good stuff! Back links! What is a back link? A Back link is another blog or website that is comparable to your site or niche. This is a lot like a tag-team event. You are buddy backing off of one another to Boost your ranking with Google. If you get about three or more back links this will definitely power up your Google ranking.
Simply contact the owner of the page and present the offer. But, be sure to buddy up with people that have a slightly better page rank then you. If you go the other route then your page will suffer. A thousand ones are only a thousand, but a hundred tens, in Google eyes, are ten thousand!
Next are Article Hubs. If you want to Boost your ranking with Google, not submitting articles to Article Hubs is a mortal sin! This mostly free technique is the Grandfather of buddy backing. Your article, with a back link to your website, will push you up and beyond the rest! Article Hubs are Google spider's favorite five-course meal.
This is what the gurus do and why this is such a hidden piece of information.

Posted by FaberLarsen3 - Monday, August 26, 2019 -
  

Google Versus Bing - Your Best SEO Bet  

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I got into search engine optimization when Yahoo was king and Google was a gleam in Larry Page's eye so I've had a front row seat to all the big doings. And one thing I can tell you for certain is Microsoft just took off its kid gloves with the release of Bing and is looking for a shot at the reigning champ Google.
This article will show you how to hedge your bet with both contenders and come out a winner while these two Goliaths slug it out.
Round One:
First and foremost make sure you follow the one major rule that will apply to both engines; Content is King!
Although we don't yet have a clear picture of how Bing will react to all situations we do know that, since it is being touted as the first decision engine, it will focus greatly on quality of content. That said, be ready to make your pages a little longer than you did when optimizing for MSN and be certain the copy reads well.
Round Two:
Great content is not enough. It has to be well written and natural sounding. Anything that sounds like it was written for a search bot will not make it into the top one hundred let alone the top ten.
Round Three:
Still dealing with on page content, you need to carefully consider how many times your keyword is mentioned and where it is found on the page text. Both search engines will not only look for your keywords but also the context in which they are found. It is no longer enough to simply have them sprinkled in the text randomly. Now the keywords need to actually flow in the context of the text as well. This is typically taken care of for you when writing naturally but is definitely worth the extra once over before posting the final page live.
Here is a little formula to help...
1. Use one main keyword and up to two supporting keywords per page.
2. Do not repeat the main keyword more than three times on a page.
3. Do not repeat the supporting keywords more than twice each per page.
4. Try to have at least five hundred words per page.
5. Try to place your main keyword at the beginning, middle and end of the page text while keeping the writing natural and flowing.
Round Four:
Get as many high quality inbound links as possible. You already know this but it bears repeating. Search engines today are about popularity of the individual page returns. Having inbound links from Google authority sites will be more important than ever because any other search engine trying to trump Google will also be checking these stats as well as adding a few of their own.
That said, getting links from just the Google authority sites is not enough. You also want to get links from MSN's top picks (which are now Bing's top picks.)
Round Five:
To really hedge your bet, get an early leg up on your competition by becoming proficient in proven SEO software with a good track record on both Google and MSN.
And finally, look for domains for sale that are already ranked well on MSN. This could be the diamond in the rough opportunity of a lifetime for your online business.
By following these simple tips you can outdo ninety nine percent of your competition trying to share in the rewards offered by Google and Bing going head to head.

Posted by FaberLarsen3 - Monday, August 26, 2019 -
  

Does Your Content Present You As a Knowledgeable Professional  

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If you follow our articles, you will know we regularly express the importance of creating high quality content.
This practice is not just a means of sharing information which will attract more followers and customers to your door. It is also a way of building up your authority within your own niche area. By showing potential customers your expertise through the content you create, you are positioning yourself as a leading voice and authority within your area of business or industry.
This article shares some ways you can present yourself as a knowledgeable expert, and exert your authority as a trusted professional online. We hope our suggestions will help you rise above the competition and separate yourself from the crowd.
We believe that by showing your professionalism in your field, you will be helping to build a solid relationship with your customers. They will be able to trust what you are selling if they can trust what you are saying. Because of this however, it is vitally important that you maintain the quality of your content. Any inaccuracies or lapses in professionalism could back fire seriously, and cause more damage than good.
The goal is to use your content to help you become more recognizable. This is obviously done using a strong brand, but it can also be done by creating a regular stream of content that answers readers' questions, highlights current issues within your industry, or provides hints and tips that will help your customers. Blogs and article sections on your website are an excellent way to do this. They will help you to build up your authority and over time, you will build up a following that will regularly check in to read what you have to say. If you need an example of this, think about Google's Matt Cutts. He has a huge following and through high quality, cutting edge content, he has become an authority, and a voice to be listened to on the internet.
Take time and carefully craft your content. Each article should have a clear message. It should be written using perfect grammar and spelling, in the language of your choice. We should say however, that in addition to posting your article in your native tongue, it is a good idea to post it in English, especially if you are hoping to attract an international clientele.
Collaboration with other experts in your field is another way to build authority. If you are seen to be creating interesting, fresh, and relevant content with other well-known names from your industry, it will lend credence and kudos to your name too. Guest blogging can also achieve this result, but exercise caution when guest blogging. Choose where your articles appear carefully, and maintain control of the content so you can maintain the quality. Partnership working has huge advantages, especially online, so consider teaming up with some leading lights within your industry to present a range of interesting and enlightening articles to your target customers. This tactic will also help you to gain respect from your peers, and that can lead to many exciting developments for your business.
Opinions vary, but we believe there is still value in a regular email newsletter, if it is quality! People will not relegate you to the Junk pile if your email arrives in a timely fashion, and contains information which will interest and inform them. The best way to pick up tips on how to produce an excellent email newsletter is to subscribe to a few from leading brands and companies, and have a look at what they are doing.
Make a note of the emails you read, the ones you ignore, and the ones that annoy or irritate you! Then, break these observations down into key points and actions that you can follow to improve your own newsletter. Sign up for the daily email newsletter from Mashable.com. They are masters at creating news and sharing news. You will pick up some fantastic tips from them.
Don't be afraid of video. Video is powerful content, and creating a well-produced piece of video footage does not have to cost a fortune. Today, we all have the ability to film, edit and upload a good quality video. Even simple PowerPoint slideshows can be turned into videos. Think about what you want to say, and how you can say it visually. Videos are attracting huge audiences, are popular items to share on social media, and can quickly become viral if the content is good.
Do you feel you could lead a webinar? Instead of being one of the attendees, why not consider holding one. You would be surprised how many people will sign up for a webinar if it is covering a specific subject they are interested in. Spend some time researching the webinars already being run for your industry. In the SEO and internet marketing industry, webinars are almost at saturation point! But there are many other businesses that could benefit from providing this service online. Consider how you could share your knowledge with others, and what you could teach them.
Have fun developing your content, building your voice, and your authority online. Over time it will have a positive effect on your following, your business, and your revenue.
Check out the relevant video resource at http://youtu.be/DHd_Uh6tKgQ

Cartoozo is a multinational Internet Marketing company with offices in Berkeley Square, London UK and Fifth Avenue, New York, USA. Cartoozo has a client base of over 200 and provides services in every aspect of Internet Marketing, including Web Design, Search Engine Optimisation, Reputation Management, E-commerce and mobile solutions. Cartoozo is also ranked as the highest income earner on Guru.com, the prestigious independent online marketplace for businesses and freelance professionals for Search Engine Optimisation and is constantly ranked Position 1 in Guru for the Website & E-Commerce category.

Posted by FaberLarsen3 - Monday, August 26, 2019 -
  

How Does Google Determine What is Displayed in a Search Result  

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Ever wonder what makes up the pieces of Google's search results? Before that question can be answered, the process of how Google delivers results must be understood. There are three key processes in delivering search engine results.
First, Google "crawls" the World Wide Web and accumulates information about websites and their content. The program Google uses to accomplish this task is referred to as Googelbot. Googlebot uses an algorithmic process to determine which sites to crawl, and how many pages to read from each site. Next Google compiles a massive index of all the words and locations of the sites it crawled.
When a Google user enters a query, Google returns a result they feel is most relevant. The results that are displayed are referred to as Snippets. In general, Google reserves the right to display what they feel is best for their users. However, you have a great deal of control about what is displayed about your agency on Google.
There are three primary components that make up a Snippet.
Title
The first line of the Snippet is the title. The title displayed comes from the title of your webpage. We have found many websites where the designer will overlook this very important step when designing websites for their customers. Webpages not titled will appear in search results with the title as "Untitled" or "Home Page" which does not encourage the consumer to click. Whereas a title listing your agency name and a slogan or short concise description of what your agency offers would encourage the consumer to click and learn more about your insurance agency.
Description
The description listed by Google typically comes from one of three places.
Open Directory - If for some reason, when Google attempts to "crawl" a site and they are unable to read it, Google will then sometimes rely on the Open Directory Project, which is listed at http://www.dmoz.org Within the Page - Sometimes, Google pulls the description from within the page. Google determines what part of the page it will use so the description gives some context as to what the page contains. Meta Description Tag - the most preferred method and where you have the most control of what description is displayed is the Meta Description Tag which is included in the code of your website. By including a Meta Description Tag, you have the ability to dictate what is displayed about your site.
Link Displayed
The last component displayed is the link to your website or the page on your website that meets the searchers' query. Providing a descriptive URL is another key aspect to converting a searcher. For instance, a URL such as www.sampleinsurancewebsite.com/page.php?id=5134, doesn't tell the searcher they have landed in the right spot, whereas a URL such as www.sampleinsurancewebsite.com/automobile/car_insurance_quote.aspx will.

AnMarie Bozick, CIC is the Communications Director for Insurance Technologies Corporation (ITC). ITC is a leading provider of automation solutions for the insurance industry. Our website solution, Insurance Website Builder, provides insurance agents with interactive, professionally designed websites. With no programming knowledge whatsoever, our insurance clients have complete control over the content of their websites, so their website can grow with them as their agency grows. Websites created using Insurance Website Builder allow agencies to compete on the internet, which is crucial to keeping up with the internet savvy consumer.

Posted by FaberLarsen3 - Sunday, August 25, 2019 -
  

How Much Does Good SEO Cost For a Highly Sort After Keywords  

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I've recently been asked to give a quote to do SEO for a site selling health insurance. I was not given any other prerequisites just how much would SEO cost. Quoting for SEO is a little like quoting to build a house, it all depends on what the outcome the clients wants. Do they want a small 1 bedroom apartment or a 30 bedroom estate home with all the trimmings. The biggest factor is competition. Health Insurance has a lot of websites and businesses all trying to get a cut of the pie, many of the websites have been around for years for have seniority over a new site in Googles eyes anyway.
But ranking on Google on the first page can be done, if a client has the money to invest in it, of course it can be done. I would even go onto say that they could rank in first place of a Google search result, knocking Blue Shield CA out of first place, for health insurance; I could do that, if and only if, I had the resources, but even then I still can't give an accurate quote. The big question is what keywords you want first page or first place. Most business have little idea which keywords are best, or the ones they do think would be worthwhile, in fact aren't.
But lets say for this example "Health Insurance California". The first step is to do that exact search and research who's ranking on the first page now for that term. Also look at the sites that are using pay per click, and find out what they are paying for adwords. Then look at the various ways of doing that search, "California Health Insurance" "Health Insurance California Family" Health Insurance California single person" "Health Insurance California self employed" the list goes on.
There are some big company names on the first page of Google, and pay per click business are paying between $250 and $3.4k for advertising a DAY. Average price for a click is $6.34. Round that off to $6 for easy figuring. Realistically if you are looking at even the mid range of pay per click of $1000 a day, if you are looking at saving $35 k a month on adwords, you can't really expect to pay an SEO $2500 to do it. Yet you would be flabbergasted at how many people do expect that kind of deal. And what's more clients expect first page results within a few weeks... taint going to happen.
As a general rule of thumb though, an investment of 4 months of a mid-range pay per click, would get some impressive results. Ok, how much are we looking at for this example? $1k a day, for 120 days. $120k. That's actually a little high for good results, but there isn't any business that would spend $120k on getting their site to rank well in Google for say 50 different keywords or keyword terms. That taint going to happen either.
In the real business world $120 isn't that much money, you can bet that Blue Shield would spend more than that on newspaper advertising probably a week. The internet is a wonderful thing, and there are cazillions of opportunities out there, you just have to have either money to invest in a website, or be willing to put the work in yourself.
I often suggest to clients that want SEO like this they use an SEO consulting service, they do the work, and the consultant just tells them what to do. I have some clients that have gotten some very impressive SEO results, and saved themselves 10's of thousands of dollars in the interim.

Posted by FaberLarsen3 - Saturday, August 24, 2019 -
  

Does Your Website Smell of Bacon  

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Imagine the scene, it's a beautiful sunny crisp February morning, you're enjoying a quiet stroll in the countryside, your breath is forming a small cloud each time you exhale, and you feel a general sense of well-being as you start to notice the faintest smell, a delicious desirable familiar scent and you wonder, what does that remind me of?
You walk a bit further, the smell growing ever stronger and you ask yourself, what is that wonderful odour? You carry on, and as you get closer you hear it, a familiar sound, and you put two and two together, the sound, the smell, the unmistakeable sizzling and crackling, of bacon rashers, frying in a pan and you feel your stomach start to rumble. Someone walks around the corner just ahead of you, biting into a steaming hot delicious crispy bacon butty and your mouth waters and you think, I've just got to have one of those right now.
All very appetising, but what has this got to do with Web Design and SEO?
The point is a winning web site is a web site that will attract visitors from a distance, (SEO and promotion), and compel them to take action. Just like the delicious smell of bacon cooking draws you in from a distance, a well planned SEO strategy will draw in targeted prospects to your web site and well designed irresistible content will compel them to take action.
How can I get my website to smell like sizzling bacon?
Just like a delicious crispy bacon butty, it's all about the ingredients.
You will need a good quality website, by good quality I mean it should be well coded, beautiful to look at, user friendly, contain rich and original content and be a call to action for your customers.
You will need a well planned search engine optimisation strategy. This subject itself is a series of articles, but here are a few key points you need to consider.
Understanding your business objectives
You need to know what you want to achieve form your SEO. This gives you the opportunity to establish your goals and understand your business and its unique challenges.
Check your web site for code issues
One of the least obvious mentioned areas of SEO is poor web design. A web site may look wonderful on the surface, but if the code is poorly written or contains lots of redundant code, or the site lacks text, has duplicate content or just has poor quality content, all of these can have a devastating effect on your ranking.
Keyword research
It is extremely important to understand the keywords and phrases that your customers are using. There are a variety of available tools to achieve this. In doing this kind of research you can target those keywords within your web site. We often find during this process keyword phrases that are used by our customers but not used by competitors. Always a bonus!
Detailed analysis of competition
Looking at your competitors web sites, especially those that rank at the top can provide valuable insights. For example, you can find out who links to them, what search phrases they are strong in (and which are they missing out on). It is always a good idea to know who your competition is and what they are doing!
Installation of site analytic tools
Site analytic tools show you how people found your site, what they searched for or where they clicked from and what pages looked at, how long they stayed and what route they took through your site. Obviously this information is valuable, it's valuable for measuring the whether or not your visitors are finding what they are looking for and whether they are taking action. Imagine you're investing in a Pay Per Click campaign, you really want to know if the visitors you have paid for actually bought something or got in touch.
Review/Create a linking plan
Search engines look at links like they are personal recommendations. If you have plenty of high quality links to your site, it is like having lots of people say "what a great company". It is how they differentiate between two similar competing web sites. Please note though, "high quality links", not all links are equal! We also weed out the ones that may be harming your site!
Creation of search engine sitemaps
Search engines use sitemaps to crawl your web site. That is not to say your website will not be crawled if you do not have one, but all of it will be crawled if you do. Search engines like sitemaps because it speeds up the process.
Creation of Robots File
Robot files tell search engine which pages to visit and which ones to ignore. Sometimes, especially if you have for some important reason duplicate content, it is a good idea to get search engine robots to ignore all but one of the duplicate pages. You do this with a robot.txt file.
Review of current authority
You're probably already an expert at what you do, but does your web site reflect that, and more importantly does it reflect it to the search engines. The more of an expert you are as assessed by the information on your web site, the more quality traffic and links you will receive, the more important your site will be perceived, the higher up the rankings you will go.
On page optimisation
You will need to optimise each page to make them a search engine friendly as possible for a particular key word set.
A review of available site statistics
If you check your existing site statistics and analytics (assuming you have some). There is usually a wealth of information available the you can use to boost your current rankings.
Regular written updates
Effective SEO is an ongoing process that needs to be monitored. If you are serious about generating more business through your website then you need a proper plan and a strategy and you need to know what is working and what isn't.
Content development and copy writing
Search engines are about providing high quality accurate responses to customer queries, they are about content. People are looking for answers, answers are found in quality content. Analyse your existing content, create blogs, and write articles so your site continuously grows with quality content. Be an expert.
Social media
Social media has expanded enormously over the past few years and cannot be ignored. It is now a massive potential market place and we have strategies for utilising this media.

http://www.a38.com
http://www.a38.com
A38.com offers a range of irresistible web design and SEO packages. For an informal chat with our head bacon fryer about how we can make your web site compel like a sizzling bacon butty, visit our website and we'll get the stove on!
This article was written by Ian Bertie. Ian is the propriator of A38.com a web design and SEO company based in Plymouth and established in 1997. In his spare time he is a member of Dartmoor Search and Rescue Team, and a qualified SARDA Mountain Rescue Dog Handler. If you would like more information about web design or SEO, Ian would be pleased to hear from you.

Posted by FaberLarsen3 - Saturday, August 24, 2019 -
  

Four Steps To Beating The Competition On Google  

https://www.openlearning.com/u/dowdmaurer7/blog/GoogleCaseSensitiveSearch/
https://www.minds.com/blog/view/1012069219447345152
http://www.vdwnumbers.org/team_display.php?teamid=38469
http://stantonvistisen9.over-blog.com/2019/08/choosing-the-right-keywords-for-your-target-market.html
http://weinerdowd6.iktogo.com/post/googles-view-of-paid-backlinks
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https://granthamweiner4.kinja.com/duplicate-content-1837540579
https://lynchstanton7.skyrock.com/3325540344-Historic-Keyword-Research.html
http://africanrestorationproject.org/social/blog/view/196193/find-profitable-keywords-using-your-own-website
https://soothought.com/blog/view/18188/get-higher-organic-rankings-with-less-effort-focus-on-the-major-ranking-factors

Gorilla SEO | Search Engine Survival Skills
Everyone with a web site wants to be in the #1 spot of the major search engines. With the constant changing of the search criteria, how can you avoid getting eaten by the competition?
The answer is to spread out your SEO efforts, or employ what I like to call Gorilla SEO. There are 4 basic steps I try to keep in mind whenever I am promoting my web sites
Step 1, Work with the search engines, I don't mean load up your pages with redundant keywords until no one can make heads or tails out of it. I mean find the keywords that are similar to the main word but slightly different. If "vitamin" is your key word, try words like nutrition, or supplements to build on. When you Google "vitamin" there are over 95,000,000 results, that is a lot of pages to beat out. On the other hand if you Google Supplements there are only 325,000 results. Much less crowded and much easier to get the search engines to notice you.
Step 2, work with the overall plan in mind for your site. When developing your traffic strategy, keep keyword optimization in mind. Do keyword research before you do anything else, then build your plan around the openings. This is gorilla SEO at its finest.
Step 3, Always keep your site fresh by adding content. This is easy if you have a Blog, but even if you have a traditional site, you can add content by adding pages or new products. Most web sites now have blogs for just this reason. The benefit is that it keeps the web crawlers coming back to update what you have done.
Step 4, develop a link building strategy. In order to increase the site ranking on the search engines you have to develop links to your site. There is any number of ways to do this. You can spend money buying links on popular sites, or you can employ one of my favorite gorilla SEO techniques. This is a little known way to build quality links to your web site, just leave relevant comments on public content. Articles (like this), blogs, forums are all excellent places to comment and build links to your site.
Set a goal for your self to comment at one article per day. It will get easier to do the more you do it and the links will start to add up.
Remember to keep your overall strategy in mind, narrow your focus, search for the back door keywords, and you will be a master of gorilla SEO, the predator, not the prey.

Posted by FaberLarsen3 - Saturday, August 24, 2019 -
  

Can Google AdWords Effect My Websites Search Engine Ranking  

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http://lynchvistisen7.uniterre.com/1014246/Business+Opportunity+-+Doing+SEO+Getting+Your+Site+Indexed+is+Just+Too+Easy%21.html
http://stantonvistisen9.over-blog.com/2019/08/how-seo-consultants-can-use-social-media-marketing-to-achieve-results-in-political-campaigns.html
https://zenwriting.net/stantonvistisen7/how-can-you-compete-with-the-online-competition
http://ariscool.com/kringgrantham0ixq
https://squareblogs.net/lynchdowd8/free-for-all-links
https://soothought.com/blog/view/18185/how-search-engines-rank-web-pages
https://foursquare.com/user/552643940/list/how-to-find-the-best-seo-company--easy-tips
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OK, the first thing to remember is that Google AdWords and Google Search are two completely separate entities, they are just displayed on the same search page when you make a search.
Many times you here "I removed Google AdWords and lost all my rankings" with people touting conspiracy theories on how Google makes them keep paying for AdWords otherwise they will lose their organic rankings. This is complete nonsense however!. Read Google's official line on this subject.
Just so you sleep well at night I would like you to know that there is no big Google AdWords conspiracy and anything that happens to your web sites rank in the organic listings is completely separate and unaffected by Google AdWords .
Google Organic search uses the search engine spider Googlebot. Google AdWords uses the search engine spider Google Mediapartners. Just check your server logs and you will probably see both at one time or another.
Google AdWords uses a completely different ranking algorithm and pricing model to rank Ads than the Organic search uses. Google AdWords uses something called Ad Rank which is based on a quality score and a cost per click value.
Another interesting fact is that you can have an AdWords account without your site being indexed in the Organic search. Surely this fact alone should convince people the two are not related.
So, you can rest safe in the knowledge that your Google AdWords (or AdSense for that matter) account has no effect positive or negative on your Organic Google search results.

Posted by FaberLarsen3 - Saturday, August 24, 2019 -
  

Evolution of Search Engine Optimization Concept in the World of Internet Marketing  

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The virtual world is getting closer to becoming a reality with the announcement of net-based operating system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market is becoming fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on until the initiatives driven by market biggies become a reality or may be until 2020.
Internet Marketing is a concept which became popular with Google emerging as the dominant leader in the search market. In 1998, Google was founded by Larry Page and Sergey Brin when the two were attending Stanford University as Ph.D. candidates. Then the real game began. Internet Marketing was dubbed to be the technique of promoting websites over the internet or online medium to drive traffic to the website or business, and thus generating leads for the business.
The initial trend of online marketing before the days of Google was very simple and consisted of limited procedures to be followed. But, after the advent of the Google era, things changed. People started to think differently and new techniques of digital marketing came into existence as and when the search engines, especially Google, started to transform themselves as the blue water navies of the mighty ocean called the Internet or the Virtual World. Possible head-on collisions caused by the evolution of search engines were tackled by the introduction of different internet marketing techniques. Search engine optimization is one among them.
Search Engine Optimization (SEO) technique was invented when the concept of search engines was first introduced to the members of virtual world during the 1990's by search provides like Ask Jeeves, Lycos, etc. SEO has evolved rapidly since then.
During the initial days of SEO, the keywords or key phrases would be stuffed into the website profusely within the text content and the Meta Keywords tag, and the website would rank in search engines for related keywords. But, during the later stages, as search engines evolved, the concept of backlinks (virtual voting system) came into existence and it became a purely number game. Websites with lots of keywords stuffed into them and with more backlinks than their competitors would rank higher in SE listings. This way of easy going SEO tactics was shattered with the emergence of Google.
Google entered the search market with a bang and changed the rules of the game completely. It started with the introduction of Google Bot (Google's SE Algorithm) and Google PageRank. Google introduced a new concept called quality into the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, and with quality webpage content began to rank higher in Google's search result for their respective keywords.
During this evolving era of search engines, webmasters used to gather in undisclosed online community forums and discuss the tactics and techniques of SEO. A Googler in disguise would assist them and provide insights of the Google SE updates. But, this is no more followed except for the Black-Hat techniques, which are unethical ways of performing search engine optimization, and against the webmaster guidelines provided by the search engines. The Googler in disguise has emerged into the outer world with the identity and name Matt Cutts, the head of Google's anti-spam team.
In today's world, SEO is no more an easy play. It has evolved from the keyword stuffing and quantity days to a whole new era of quality and perfection. Many business owners still believe that anyone having a basic knowledge on SEO and internet or just by studying related content and reading study material can perform search engine optimization tasks. But, this myth is no more alive and search engine optimisation cannot be performed as it was being handled during the 1990's. Since search engines have evolved and have come a long way in their sophistication, search engine optimisation can only be handled by an expert or an Internet Marketing Company in India. Today's SEO expects precision in mathematical calculations and uses large volume of data, including analytics.
Thus it can be clearly stated that search engine optimisation is full of quality data gathering, analytics and precision achieved with calculations. As it is a highly competitive world that requires regular data analysis and performance monitoring of websites for related keywords on search results, it is better for business owners to leave all the complexities and headaches to experts, sit back and relax, and expect some good results.

Posted by FaberLarsen3 - Saturday, August 24, 2019 -