Google Page Rank (PR) - Actual Vs Toolbar
Anyone who has trolled the various search engine optimization (SEO) forums on the web will know that Google Page Rank (PR) is often a topic of discussion. There are a lot of misconceptions floating around out there regarding PR. The following should clear up some of them.
What is Page Rank?
Page Rank is Google's patented method of measuring link popularity for a given URL. By link popularity most people mean the number of times a URL is cited or linked to by other URLs on the web. But in Google's case, link popularity measures not only the quantity of inbound links but also the quality of inbound links. A citation or link from page A to page B is seen by Google as a "vote" cast by page A in favor of page B.
A lot of the confusion around the topic of Page Rank stems from the fact that there are two kinds of PR that Google associates with URLs. One is the "actual" PR for the URL, and the other is the Google toolbar PR for the URL. These two types of Google Page Rank are very different.
Actual Page Rank
The "actual" Page Rank of a URL is one of the 200+ ranking factors used by Google to rank a URL in the SERPs. It is this "actual" PR that has existed since the beginning of Google and that is important to search engine optimization. The formula for "actual" PR was first discussed in section 2.1 of The Anatomy of a Large-Scale Hypertextual Web Search Engine - a paper written by Sergey Brin and Larry Page while at Stanford which became the blueprint for what we now know as Google.
Every new URL starts out with a minuscule amount of Page Rank. As other pages link to that URL, it is passed some amount of PR from the page that links to it. How much PR is passed basically depends on the amount of PR the page linking to it has accumulated and how many outbound links exist on that page. As more and more pages link to the URL, it accumulates more and more PR.
The "actual" Page Rank values of URLs on the web are very fluid. They are constantly being updated as Google's spiders crawl the web discovering new pages, finding that old pages no longer exist or have been moved, discovering new links on existing pages, finding that old links have been removed from existing pages, etc.
It should be noted that you have absolutely no way to know the "actual" PR of a URL. This version of Google Page Rank is never displayed anywhere on the web. Only Google knows its value.
Google Toolbar PR
If you install Google's toolbar in your browser, you can enable their Page Rank tool. It displays a small horizontal histogram at the top of your browser (a little green bar) to provide you an approximation of the PR of the page being viewed. This toolbar PR that is displayed is a logarithmic scaling from 0 to 10 of the "actual" PR for a URL as it was at some point weeks or months prior. By logarithmic I mean that it is exponentially harder for a URL to go from one toolbar PR rating (for example, PR3) to the next higher PR rating (PR4).
Once every few months, Google will essentially take a snapshot of all of the known URLs in their index along with their corresponding "actual" PR values. Then they run a logarithmic scaling algorithm against the actual PR to scale them to values ranging from 0 to 10. They publish these "scaled" Page Ranks as what people commonly refer to as a PR update. It is this published "scaled" PR that is accessed and displayed by the Google toolbar application when you browse a page.
Unlike the "actual" PR, the Google toolbar PR is not used at all by the ranking algorithm at Google. Only the "actual" Page Rank is used by their ranking algorithm. Unlike the "actual" PR which is constantly updated, the toolbar PR is updated once every few months which means it is always out of date and not dependable.
It should be noted that a PR0 (0/10) does not mean that a URL has no "actual" Page Rank. All URLs in Google's index start out with some minuscule amount of PR. It simply means that the URL has not accumulated enough Page Rank to be considered a PR1 (1/10) page.
If a page gets created after Google published their last toolbar PR update, when viewing that page the toolbar will be grayed out and the hover text will be displayed as "Current page is not ranked by Google". The reason for this is that when the toolbar queries the index to retrieve the toolbar Page Rank of the URL, its toolbar PR is null because the URL did not exist when the last toolbar PR update was published. This does not, however, mean that the URL does not have an "actual" PR. Remember, each URL in Google's index has an actual PR.
How is Page Rank Useful for SEO?
Now that you know the difference between "actual" PR and toolbar PR, you might ask, "What now?" Hopefully, you now understand that the toolbar PR, though visible, is pretty much worthless other than being used to give an approximation of a URL's "actual" Page Rank.
A URL's actual PR is a minor ranking factor in the overall Google algorithm when determining how that URL ranks for a particular keyword phrase. However, getting inbound links from higher PR URLs can help to add an extra boost to your rankings, especially if the anchor or link text matches the search phrase and the page where the link resides is relevant to the search phrase.
Monday, August 26, 2019
Google's New Algorithm Leaves an Opening for Competitive Fraud
Google's 15th anniversary marked a milestone in their very successful search engine which also brought upon the announcement of their new algorithm that was launched one month earlier; Hummingbird.
Although many SEO tactics had to be changed or modified rapidly to keep up with the new algorithm, Google seemed to have brought upon an even more intelligent way of classifying sites.
However, Penguin 2.1 is far from perfection as weaknesses have recently been spotted within it. The catch is that competing websites can very easily create negative back-links and negative SEO for their competition.This act not only penalizes the website, but it makes it very difficult to get back up again.
Some companies recently became victims of this competitive fraud. Potential competitors created roughly 5000 - 6000 negative links pointing directly towards then, bringing them down in the rankings of Google.
Removing such negative back-links is a long and tedious task to take on and there's no saying when more negative back-links could be added by the competition. The thing is, many people offer to create such links for very affordable prices on freelance websites.
Fortunately, Google addressed this issue with the addition of a backup tool called Disavow Links Tool. This tool allows webmasters to remove the negative links with additional ease. However, for a professional SEO company this tool isn't enough. You see, the problem is that this tool should only be used before Google penalizes a website for the negative SEO tactics, not after.
Once a website has been penalized by Google, the only way to climb back up in organic search rankings is by removing each and every negative back-link one by one. Simply put, Disavow is a great tool for a site that has been able to notice the additional back-links before Google notices them. Prevention is the number one way to avoid dealing with this new competitive fraud. For the aforementioned companies, monitoring the back-links has become more important than ever before.
The importance of using positive SEO tactics has also become more important than ever before. In order to climb back up, websites need to use more SEO procedures that will increase their rankings without penalizing them. It's a delicate art form and there's a fine line between positive and negative SEO.
Monitoring links and performing audits is important in order to avoid negative SEO. It should become a habit for any website owner to check up on the website's back-links daily. From the moment they are detected, they should be removed. SEO methods should be modified slightly in order to adapt to this new trend of competitive fraud. With proper modifications and use of strong positive SEO tactics, this issue can be prevented.
Gustavo Natotschiev is the founder of an online marketing company located in Ottawa, ON,Canada, focused on enhancing online visibility for local businesses.
Monday, August 26, 2019
Cons and Pros of SEO Pay Per Result Service
Every website owner fully understand the importance of search engine optimization and the impact of a well optimized website on the amount of free traffic. As traditional (pay up front) SEO is slowly but surely dying off due to the fact that it has been exploited by scam offers promising but usually not delivering, a new SEO pay per result service has emerged delivering more for you money, which means you pay only once your website appears on the first page on Google.
In a nutshell, SEO pay per result service is a results based service and a SEO company will get your money only after they delivered the agreed results. This compared to traditional SEO, where you pay upfront and no results are guaranteed, is a pretty good deal. Also, you as a client have more trust in your SEO company simply because you know they will get paid only after they delivered results, which makes them really to work harder on your behalf.
Another good thing about SEO pay per result service is that you have an SEO expert checking on your website position each and every month during the length of the contract, as the goal of the SEO company is to keep you on the first page in Google. And the cost? The price structure varies from one agency to another but at Proimpact7.com you are charged on average around £70+ per keyword per month depending on the quality of the keyword (after the results have been delivered), with no set up fees etc.
From the above examples you can see there are plenty of positives of using an SEO pay per result service, but what about the negatives, are there any? With SEO pay per result service you usually end up paying more annually than when using traditional SEO. Of course, any money you pay with SEO pay per result service is always justified as your website is on the first page on Google and receiving valuable free traffic so not a real con there at all.
The only possible drawback of SEO pay per result service is that you are tied to a 12 month contract and that if you receive traffic to your website that doesn't convert and you don't see return on your investment, you still have to pay the monthly fee.
Finally I would like to say, if you want results for your money the best way to go is to use SEO pay per result service, as you will have an SEO expert working on your website and keeping a constant eye on the campaign. For those who need their site optimized only for 1-2 keywords, this service could prove very cheap to start with as there is no upfront payment required.
Jan Petrovic is founder of ProImpact7.com. At ProImpact7 I am in charge of A/B and Taguchi testing, usability service and our site inspection service. On our latest project we have increased conversion rate by 151.6% and we are very confident that we can help majority of he business with their websites. Our proimpact7.com website is on the 1st and 3nd and 4th position for "SEO pay per result service".
Sunday, August 25, 2019
Get Higher Organic Rankings With Less Effort - Focus On the Major Ranking Factors
Got a website? Not enough visitors? Ready to rank higher on the major search engines but don't know how to do it? This article is for you -- we'll have a look at the basics of optimization for the major search engines, covering the key points for getting better rankings naturally for your site. Enough reading countless blog postings by folks simply speculating on search algorithms (I know, I've spent countless hours doing it myself, to no avail!) Statistical analysis of the major ranking factors used by the search engines has been performed -- there's no reason to do more. The factors and their weighting have remained relatively constant for years. Focus on these important points, then spend your efforts building a better, more attractive, more easily navigated, more informative website -- for once these visitors actually arrive, you'll want them to enjoy themselves while they're buying you out.
Let's start with the all important formula, the 40:40:20 ratio. Through statistical analysis of thousands of sites, these numbers appear to be fairly accurate across the major search portals: 40% of rankings are a result of 'on-page' factors, 40% a result of off-page factors (backlinks and same site links), and 20% a result of the page URL (the exact percentages vary slightly between engines). The beauty of this is data is the resultant simplicity of the approach to achieve better search results for your important keywords. Keep your eye on the ball, work diligently on each factor, and results will come. For the small business owner with a web presence (either as a primary sales channel or component to a larger advertising strategy) there is certainly always work to do. With discipline and focus, one can become efficient in their search engine ranking efforts.
First, on-page factors: Get your keywords in all the right places, with the right density, for each important page on your site. (Don't know about keyword development yet? Use seobook.com's keyword tool, and see what people are typing in to all the major engines. For example, a site owner that sells aromatherapy products might type in 'aromatherapy' or 'essential oils' -- the tool will return all the permutations of those terms. Develop pages following the 40:40:20 formula for each of the terms that you can, focusing on one or two keyword or keyword phrases per page -- more than that is self-defeating, diluting your efforts; make a new page instead.) So what are the right places and right density? Get the keyword in the title tag, the description tag and the keywords tag. DO NOT STUFF these tags, be elegant and think about your reader. Experience has shown minor variations to be insignificant in terms of rankings, and more often than not, it seems folks go overboard with their keywords. As often as you might think, "I'll add it in just one more place on the page", it might be helpful to always consider the possibility that one LESS time might improve your rankings too.
Let's look at the latest data for the 'sweet spots' for on-page ranking factors. A 10 to 20% density keyword density for the tile, 10% for both the meta keywords description is optimal. The keyword at or toward the beginning of each of these is optimal, but not necessary. What's this mean? If we use the term 'essential oils' again, an optimal title tag might be 'Pure Essential Oils and Accessories for Natural Health Professionals'. The keyword list would be ten to twenty words, comma separated, with the most important words at the beginning, and ALL words should appear in the body text of the page. The description can be (but doesn't have to) a well written, attention grabbing sentence -- it will likely be displayed in the organic search results, so you'll want it to be both SEO and customer friendly. Again, 20 or so words, keyword near or at the beginning. Keyword can appear twice, but no more than that. Body text: 1000 words or so (+/- a couple hundred), with a 2% keyword density, and the keyword (or words) appearing near the beginning, in the middle, and near the end of the page code (not just the output text). There are tons of density analyzers on the web -- pick one, focus on the body text number and ignore the rest. You'll get a lot of conflicting reports from various sites -- this can be confusing, misleading, and can can make you think you've got to go re-tweak other factors. Don't. You'll spend hours optimizing for that tool, only to find the next tool gives a different answer. Use the numbers here and move on.
Off page factors -- these include links from within your site and 'backlinks' from other websites. You MUST get backlinks to rank well, and it's probably the most challenging of all search engine optimization to do. You'll need to continuously acquire backlinks, or your rankings will stagnate, or even slowly drop. Optimally, you'll get a few links a day, with a steady increase in the total number. The two most often used routes are link exchange (asking for links from other sites, and putting their links on your site in exchange) or article distribution. There's lots of information on the web about exchanging links, read some, develop a plan and stick to it. Once you've got a system in place, you'll likely be able to hire someone to help you. Article distribution is another matter. Articles should really be quality, readable, helpful information for prospective customers. You'll get to post links within the author resource box, which serves both as an enticement for readers to visit your site, a means to give credibility to your internet business, plus search engines will also see these links and use them in their ranking algorithm. An effective linking program will utilize both these link sources. Remember, it's not the total number of links, but a consistently increasing number that has the greatest long-term results. Don't start a scheme that will give you 1000 links in one day, then none for the next month, or links that will slowly disappear -- this can do more harm than good.
Some caveats about links -- links from within your own site should be text links with the keyword in the link. So the Aromatherapy site would use 'essential oils' in all the links to their essential oils page. Off-site links should also use keywords in text links, but not always the same words. Mix it up. Here, for example, some of backlink text examples would be 'pure essential oils', 'organic essential oils', 'aromatherapy essential oil', and 'essential oils'. Further, about 30% of your links should just include the webpage address, like '[http://www.johnnysessentialoils.com]' or '[http://www.bestbathproducts.com/essentialoils.php] This helps your backlinks appear naturally created, rather than machine made search engine spider spam. A final note on backlinks, all pages that link to yours are not weighted equally. The older and more relevant the page, the more weight your link will garner. If your site is selling essential oils, links from a natural health website will likely be more beneficial than those from a poker website.
With that we'll describe the last 20%: the URL. Web pages with the keywords in the address, be it the homepage or any other page on the site, rank better. If the If you're just starting a site, getting your primary kewords in the url is useful. If not, and it makes sense to do so, use keywords in the filename like [http://www.homepage.com/essentialoilspage1.html]. Again, it appears better if the file does not have only the keywords in it, like the title and meta tags. If you already have pages without keywords in the filenames, you could create new ones and create a 301 redirect from the old ones to maintain any ranking status the 'old' pages had. Hyphens are still questionable, and are probably not needed. Short filenames and shallow directory structures appear best.
Some last remarks: A page's age means something. If you want to change a filename to include keywords in it, always employ a 301 redirect if the page has been indexed already -- do a little research to get this right. Search engine ranking change constantly, and some engines are quicker to appreciate your optimization efforts than others. Be patient -- it can take months to see results if the site is new, and sometimes weeks otherwise. Don't think you made a mistake just because nothing happened the first time a spider visited your new page. Keep working on your accumulation of backlinks; you probably have lots of pages targeting various keywords you can get links for. More optimal could mean higher quality -- the engines continually get smarter, and may be keeping track of how long visitors linger on your page versus your competitors. This leads us to the final important note -- visitors are only one part of the equation. A well-designed site, product mix and pricing, and customer service all play key roles in the health of your business.
The author spends way too much time on his laptop, doing search marketing for a number of websites. He dreams of getting away, all the while smelling the wonderful pure therapeutic essential oils emanating from his aromatherapy essential oil diffuser.
Sunday, August 25, 2019
Google and the Outlawed Purchasing of Links
Every body who is related to or works within the link building industry will know about the issue about buying text links and other forms of links to improve your pagerank and listings within the serp's.
If you do not know then I will explain Google has started to impede the websites that are selling link ads, high pagerank directories and other websites that are in effect helping to manipulate the results in the serp's. For sometime now (until recently that is) it was possible to purchase very high pagerank links by using not your company name but your actual keyword as the link (known as Anchor text) This proves very effective for getting your website to the top of the SE's and for this reason Google has started to penalise websites that sell these links. So over the last 2 pagerank updates we have seen a large decline in high PR directories some lost there pagerank all together and others were reduced from scores of 6 out of 10 to 3 and 4 out of 10 and so on.
In some ways this is a very good method for making a level playing field in the world of SEO. The main problem now for many SEO companies is where they are able to get there links from. Many SEO companies used to charge their clients a large fee in which some of that money was used to purchase high pagerank links. Now they are stuck because these links are slowly being eradicated and not only that if you do reside in purchasing links you are setting the site up for a chance where it could possibly become penalised along with the website that is selling the link.
The problem we all have is that the idea in regards to linking purposes is the fact that you are supposed to create a superb website with plenty of good content so people will link to your website because of the quality it offers. But let's put this to into perspective, I create the best website you have ever seen and daily add the best written content that has ever been written. Now then you know my website is high quality but I need relevant links, so let's say the most relevant links are ones in my own industry. But who in their right minds in my industry is going to link their websites to my own. They will then be in fear that my website will rank better than their own and that is definitely a big no to other websites as they do not want to create further competition.
The next problem, obviously then no one is likely to link to my website in my industry, so next I need to find websites that are the same theme. Again it is very unlikely they are going to link their website to mine without something in return no matter how impressive my site is. So we have to look at other methods of being able to get relevant links. The next method without purchasing links is to trade links through the form of a reciprocal link. Although reciprocal links do not provide as much wait in value to websites as a backward link they are still a good way of getting a good relevant link. But again Google through its godliness has decided that again reciprocal links are not correct for their search engine and now I have seen many websites links pages become grey barred and have no visible pagerank. So in reality the most fundamental method that is supposed to gain you good links through my impressive website will not come into effect, also I cannot reciprocate with relevant websites, I cannot purchase links so where do I go next?
Although this issue is a pressing issue there are still many other methods such as Blogs, Articles, Social bookmarking and many more methods that can are effective at getting you good rankings. The problem is though how long will these methods be effective with Google deeming that many of these aspects of link building are incorrect and will be soon become outlawed by Google.
Terry Metcalfe writting for Fresh SEO providing Website Optimization and Website Marketing for small to medium enterprises looking to gain a foothold within the major search engines.
Friday, August 23, 2019
Find Profitable Keywords Using Your Own Website
Many search marketers see keywords as nothing more than words. But your website keywords are a valuable marketing asset. If you know the exact keywords your prospective customers are using to search for and find the products or services on your website, you have the distinct advantage of being able to tap into the huge lead generation potential of search engine marketing.
Where Can You Find Keywords for Your Website?
There are a number of methods to find keywords for your website search marketing efforts, yet some are better than others.
Brainstorm keywords - You can grab a pen and paper and jot down keywords you think users may or may not use to find your website. Clearly, this method has its limitations because there's no way you can account for the endless possibilities.
Keyword suggestion tools - Getting lists of keywords from keyword suggestion tools has value in search marketing, but it will only take you so far. Keyword suggestions a great for new websites with no query history to draw from, but these suggestions are based on guesstimated data and on keywords that may or may not work for your website.
Your own site analytics reports - In my opinion, the best keywords to target are the actual keywords users typed into search engines to land on your website, so you know these terms are 100% relevant to your website and customer base and are proven to drive traffic and conversions. This information is all in your website's historical data files, which you can access through site analytics or server logs.
The other benefit to using your own website to find keywords is that the data is private and known only to you. With keyword suggestion tools, for example, these tools are open to everyone who wants to use them, including your competition so there's no competitive edge.
What to do with Your Personal Website Keyword Data
Once you've generated your list of highly relevant keywords by mining your website's search query historical data, the next step is to take action. Knowing the keywords that actual searchers used to land on your site, allows you to:
Write website copy for your target keywords - By creating optimized search engine optimization (SEO) or pay-per-click (PPC) landing pages based on your proven keywords, you're creating pages that are extremely relevant. Pages with higher degrees of relevancy perform better and rank higher in paid and organic search engines results and are much more likely to convert because, being closely aligned to the target keywords, they mimic the searchers query.
Create effective PPC ads - One of the keys to PPC success is to craft compelling but relevant text for your ads. The more relevant your ads are to the keywords you're bidding on, the higher the likelihood that searchers will click on your ads and land on your website, where your optimized website copy will improve your chances of getting a conversion.
Point is, by identifying the keywords that real people have actually used to find your site and incorporating those keywords into your daily search marketing efforts, you can turn your website into a highly-effective traffic and lead generating machine for both SEO and PPC.
Ken Lyons is a Marketing Manager for WordStream, Inc. WordStream provides a free keyword tool for finding profitable long tail keywords and search engine keywords for SEO and PPC marketing.
Friday, August 23, 2019
Film, Video Distributors and Producers - Make Sure You Know These Nine SEO Recommendations
When most people talk about Search Engine Optimization (SEO) they tend to talk about getting more traffic to their website. Everyone wants more traffic. Right?
If you are like most film and video distributors, you care less about volume of traffic and much more about quality of traffic. The goal is to get the right people visiting your site. Can SEO do that for you?
Search Engine Optimization is about helping people who want to find your site, find your site. Optimize your site properly, target keywords intimately related to your business, and the high quality traffic will come.
By making a few technical improvements to your site right now, you can help search engines like Google and Yahoo understand and 'respect' what your site offers and then pass the good word on to the thousands of film and video license buyers who use search engines every business day.
Maybe a buyer only remembers a few words about a title they saw on the back of one of your sell sheets. Good SEO practice makes it possible for license buyers to find you using even the sketchiest keywords.
We've put together a checklist of nine very basic things you can do today to make sure your website is search engine friendly. Give your site an SEO tune-up, work hard posting keyword rich content, and you will be amazed how fast you can 'own' a set of keywords related to a film/video content category or genre. This means that whenever, or wherever, a buyer searches for content related to your business, they'll find their way to your website.
This checklist is just as essential for film and video distributors as it is for indie producers and film festivals wanting to boost their exposure. Everyone can benefit from these best practices.
9. Have you announced your site to the major search engines?
Search engines can't find you if they don't know about you. The first thing you need to do (once you finish reading this article) is to make sure your website is submitted to the major search engines.
IMPORTANT: Make sure you do this manually. We don't recommend that you use auto-submitter websites that promise to do this for you. Get off on the right SEO foot and do the submitting yourself.
Check out the IPEX TV blog for an article about submitting your site to search engines.
8. Did you add your sitemap?
A sitemap is a simple document placed at the root directory of your site and informs search engines which pages on your site are available for searching. It's like one of those big maps you see at audiovisual content tradeshows: but this one is for your website, and search engines love it.
7. Do all of your web pages have titles?
At the top of your browser window (on the same level as the close, maximize, and minimize buttons) you will find the title of the page you are viewing. This is some of the most valuable real estate on your site. If the only thing in this space is your company name (or worse, it just says "Untitled"), you're wasting a great opportunity. Use this space to attract search engine attention to specific keywords by writing unique page titles for every page on your site. The trick is to write a page title that is keyword loaded, but still seems natural to your actual visitors. Don't make these titles too long, but do make sure that the keywords you use in the title appear again in the body of the page. You'll be amazed at what an improvement this can make to your search engine results.
6. Do you have your 'alt' attributes defined?
When a programmer adds an image to a website, he or she uses an HTML code called the 'img' tag.
The 'alt' attribute (sometimes, mistakenly, called an 'alt' tag) allows you to specify some text that the browser will display in case your image is missing. In this example, an image of a sell sheet is 'tagged' with some words describing it (alt="Sell Sheet, one sheet, cinefiche"). This may not seem like a big deal, but these 'alternate' labels are necessary to help search engines understand the content of your page. Search engines cannot read images, so it's important that you help them out by specifying in the 'alt' attribute what the image contains.
5. Have you gotten your link out there?
Are you a contributing member of Wikipedia and/or the IMDb? Find places on these sites where it is appropriate to submit links. If these links make sense within the community, they offer better exposure than money can buy.
Add some of your best pages (not just your site) to social bookmarking sites like del.icio.us, ma.gnolia.com, and myYahoo.
Get your friends involved. Link to their best pages, and ask them to link back to you.
4. Do you have any content?
Wooops. So, by now you should have a site that's pretty well technically optimized and search engine friendly. But do you actually have content people are searching for? For film and video distributors, getting your catalogue titles and old sell sheets on your site is an excellent step to getting keyword-rich content online that will be relevant to a wide variety of film and video content license buyers googling for new titles.
3. Have you prepared a list of keywords you like?
Put yourself in the shoes of your audience for a moment, and imagine sitting down to your favourite search engine. What are the search terms your audience is most likely going to use? Will these search words lead them to your site? Now, imagine the search terms they might use to find your competitor's web site. Make a master list of all these keywords, and decide which keywords you want to 'own'. This list is going to be your guide to the search engine friendly content you create.
2. Do you have a blog?
Getting your catalogue titles online is great, but it's very important to have a site that is up-to-date. A lot of people in the film and video distribution industry see a corporate blog as more of a hassle than a help. But blogs are quite simply the easiest way to keep your site fresh, get lots of sexy text for search engines to search, and interact with your clients. Indie producers and film festivals have been quick to understand their value-learn from their example. The best blogs are an appealing mix of industry news and personal observations. Use your blog to keep your clients up to date on your company, showcase new titles, and share interesting ideas.
1. Have you started already?
The good news about SEO is that it's never too early or too late to start. Don't for a minute think that you need a checkmark beside all 9 of these items before you can release your site to the public. And there is no need to do them in order.
The web is dynamic and flexible. Try some things out, and check the results. Try Googling your site and see what comes up. Try again, and adjust as needed. A little bit at a time is all it takes to make big improvements. Consistency counts.
Friday, August 23, 2019
Find Serious SEO Help For Keyword Ranking
Ranking for keywords is not nearly as easy as it used to be, even if you are the first on the scene. In the past it simply took a ridiculous amount of content that was packed with keywords, perhaps to the point where a human could not read it, to rank highly on search engines. Then came the days of building inbound links and/or buying bundles of inbound links to drive traffic, but that day is now fading away too. Why do these techniques come and go just when people can figure them out? It is the very fact that people are figuring them out that is the problem. The only answer is to stay on top of the latest SEO techniques, but that is easier said than done.
The easiest way to stay on top of real SEO techniques is not popular, but it has to be said: pay for it. The bottom line is that search engines only remain in power and relevant so long as they return results that users want, not what content writers wish. Sometimes those are the same thing, but there are only so many links on any search engine result page (SERP) for content links and meta-descriptions. This means competition is part of the game, and search engines know that this drives some people to the point where they try nearly anything to get on top...even if it is unethical and/or goes against the needs and wants of the search engine.
As a result, search engines constantly update their SEO algorithms, and the code that compares results of different algorithms to uncover anomalies that might be telltale signs of an attempt to trick a single type of SEO routine. With so many algorithms and comparative analysis software running, it really does take a small company to continually monitor what is happening with SEO in real time. A few additional workers are required to update documents and even more workers are required to keep SEO-related software up to date. All of this labor does cost something, but failing to adhere to the latest in SEO might mean spending endless time blogging to little or no avail. The choice is ultimately yours.
You might try taking the so-called 'free' route and trust websites and forums that have potentially outdated information and risk taking bad advice that could leave lasting harm on a website from an SEO point of view. The worst-case scenario is that you end up spending a ton of time and hurting a website rather than helping it. On the other hand if you do decide to opt for paying for the latest tools and information from companies like SEO Moz, then it only becomes a question of learning how to use those tools effectively. Luckily, companies like SEO Moz pack plenty of instructions and how-to guides into their site, which means that success is only a matter of effort and diligence at this point.
Charles is an avid technology enthusiast. He relies on SEO to make money. He uses SEO Tools to make sure he is doing the right things to make his sites rank.
Friday, August 23, 2019