Business MBA Assignment Help On Recruitment Methods in British Airways
It is the belief of BA that their human resource contributes majorly in success of the company. Human resource of BA helped the company in overcoming from the various critical situation and circumstances. Main objective of British Airways HR department is to create the motivated and competitive environment. BA makes timely changes in their recruitment methods in order to have more talented employees. In order to motivate the employees BA has adopted the special remuneration program and shares the profit of company with the employees (British Airways 2011). In order to recruit employees, BA uses the advertisement method for doing external recruitment. BA places the advertisement in newspaper; magazines etc. and also give job description in the advertisement.
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BA has used the some recruitment agencies for doing the recruitment of suitable candidates. These agencies provide the information regarding the suitable candidates to the British Airways. BA adopts the recruitment agencies for particular fields only. Another method through, which company makes recruitment of employees is the employee referral program. This is method for doing the internal recruitment of employees. Recruitment of employees with the help of employee referral helps in getting the appropriate employees in the organization. In British Airways, vacancies can also be filled by doing the promotion of competent employees within the company (Boyd 2001). Employees in the BA are very much competent to give competition to the rivalries. BA is very much concerned about the adaptability and flexibility of the employees. BA makes recruitment of only those employees, who have skills and knowledge to cope up with the changing environment.
BA is the airline industry in which employees should be able to serve the customers effectively. BA believes that there is link between the human resource management and company’s success. Without effective human resource, company cannot able to achieve the goals and objectives. BA stated that to make the company globally developed, employees with extra skills and knowledge need to be recruited. It has been stated that BA has the largest centralized commercial recruitment operation in UK and recruits about 5000 people in every year. Before some years BA faces the problem in recruiting the skilled labours in areas of information, technology and finance. BA has reduced the gap between the supply and demand of skilled labours by creating the recruitment marketing team (British Airways Corporate Responsibility Report 2011).
Further BA has developed the quality standards for the recruitment marketing team. Training and learning programs have been conducted for the marketing teams in order to meet organization demand for skilled labours. Further, BA has adopted several strategies for retaining and attracting the skilled employees. BA has introduced certain courses for providing training and development programs to the various people. Offering certain courses helps BA in identifying and making difference between the skilled and unskilled people and provide direct placement to them within the organization (McCourt and Eldridge 2003).
BA is more focused towards doing the internal recruitments. Internal recruitments help BA in making the recruitment more easily and quickly. Moreover, BA does not have to provide training and development facilities to them. Promotion within the organization will be helpful in motivating the employees for better performance. It is the belief of BA that employees can easily able to understand the culture of the organization. BA managers will already aware about the strengths and weakness of employees. In some cases BA makes the external recruitment also. BA makes recruitment of candidates from the universities and colleges. Doing the campus recruitment helps BA in getting the best talent among the pool of diversified population (British Airways Annual Report 2009).
Campus recruitment helps in gaining new innovative and creative ideas from the fresher. BA is more focused towards utilizing the employees in such way that they will produce more results with minimum cost. BA has introduced the Future Pilot Program in order to provide training to the pilots. In the 2011 BA makes announcement regarding the 800 job openings for the pilots. Out of 800 job openings, half of the vacancies are for trainees only. Future Pilot Program provides different opportunities to people from different background (Chapman 2011). Further, BA also provides different facilities to the trainees. Cost of training in Future Pilot Program is compensated after the recruitment of employee in BA. Get Assignment Help
BA has provided opportunities in the areas of finance, members for the cabin crew and offers for the latest graduates. Effective recruitment methods helps BA is maintaining the professionalism and competence within the staff members. BA has large pool of diversified employees within the organization. BA stated that diversified employees help them in achieving the goals and objectives. It can be concluded that in order to achieve the organizational goals and objectives BA has to adopt the effective recruitment system.