How Do Search Engines Rank Pages
This is a fair enough question. You search something online, via a search engine, an you find millions of results. For example, you Google something as random as "family doctor" or "divorce lawyer", and you get about 16,000,000 results. You type in the key words you're looking for, and then Google gives you the results: 1 - 10 of about 16,000,000 results about "family doctor".Now 16 millions is a lot, and still, Google doesn't just give you the results randomly, but it ranks each and every page so they come in a precise order, one in front of the other. How do search engines rank pages?
There isn't an exact answer that will tell you exactly what to do to be ranked first by a search engine, but there is a general concept. Let's take Google again. When Google searches for your search term, it starts the search with those pages containing the exact same term or phrase. Those will be the first pages in the results. After looking for exact matches, it starts looking for pages containing the words close together, then for pages that contain your search terms, but they're scattered around.
This is the general concept. However, you will find that this is not always respected. For example, sometimes it may give you pages with the words close together, and then pages with the exact matches. This happens because search engines have various criteria based on which they evaluate pages. They don't just look at the words you typed in, but at many more factors. Yes, they look for the words throughout the page, and not only in the visible page, but also in the HTML source code for the page.
This way, each time they find a word that matches your search the word is ranked, so that a word in one position or context is more valuable than another word in another position, according to how the words are "formatted". And these are not the only criteria. You know those various links you find pointing to pages?
Search engines also look at those links, and uses them to evaluate the referenced pages. Again, there are various criteria for these pages and their links, such as the number of links, the number of links from popular sites, the words in the link text... and so on. So basically, search engines rank pages by so many factors and in so many ways, that the answer is more or less beyond our grasp. But we may poke around the general concept at least.
Mihai is the author of this article. If you are interested to read more, feel free to check his other articles for useful information.
Monday, August 26, 2019
Four Steps To Beating The Competition On Google
Gorilla SEO | Search Engine Survival Skills
Everyone with a web site wants to be in the #1 spot of the major search engines. With the constant changing of the search criteria, how can you avoid getting eaten by the competition?
The answer is to spread out your SEO efforts, or employ what I like to call Gorilla SEO. There are 4 basic steps I try to keep in mind whenever I am promoting my web sites
Step 1, Work with the search engines, I don't mean load up your pages with redundant keywords until no one can make heads or tails out of it. I mean find the keywords that are similar to the main word but slightly different. If "vitamin" is your key word, try words like nutrition, or supplements to build on. When you Google "vitamin" there are over 95,000,000 results, that is a lot of pages to beat out. On the other hand if you Google Supplements there are only 325,000 results. Much less crowded and much easier to get the search engines to notice you.
Step 2, work with the overall plan in mind for your site. When developing your traffic strategy, keep keyword optimization in mind. Do keyword research before you do anything else, then build your plan around the openings. This is gorilla SEO at its finest.
Step 3, Always keep your site fresh by adding content. This is easy if you have a Blog, but even if you have a traditional site, you can add content by adding pages or new products. Most web sites now have blogs for just this reason. The benefit is that it keeps the web crawlers coming back to update what you have done.
Step 4, develop a link building strategy. In order to increase the site ranking on the search engines you have to develop links to your site. There is any number of ways to do this. You can spend money buying links on popular sites, or you can employ one of my favorite gorilla SEO techniques. This is a little known way to build quality links to your web site, just leave relevant comments on public content. Articles (like this), blogs, forums are all excellent places to comment and build links to your site.
Set a goal for your self to comment at one article per day. It will get easier to do the more you do it and the links will start to add up.
Remember to keep your overall strategy in mind, narrow your focus, search for the back door keywords, and you will be a master of gorilla SEO, the predator, not the prey.
Monday, August 26, 2019
How SEO Consultants Can Use Social Media Marketing to Achieve Results in Political Campaigns
Social media marketing has become an essential method of campaigning for political office. During the U.S. presidential campaign in 2008, the Barack Obama campaign team had harnessed the power of social media advertising to achieve victory. This was a phenomenon at that time.
While it is not the only marketing component of any political campaign, social media is certainly a primary one. The reason it plays such a major role can be attributed to the following factors:
1. Better demographic targeting
2. Increased word of mouth (often argued to be the best form of advertising)
3. Greater cost effectiveness
4. A superior ability to generate hype
1 - Targeting Your Demographic Is Easy Online
Unlike conventional advertising in TV or Radio, Social media advertising can be highly targeted. Whereas television and radio may boast a high number of "impressions," these may be unlikely voters. On the web, targeting is much more concentrated and accurate. Facebook, Twitter and StumbleUpon advertising can be placed only in front of those who would be likely to vote for your candidate, statistically making these individuals more aware of your campaign.
The trick is to capture people when they are in the position to explore a topic. When consumers are web surfing, they are already in the "mode" to do so. TV and radio usually try to engage people when they are focused on a drive to work or watching a favorite television show with family.
People are more likely to really delve into the details of your candidate when they are online. And remember, they can press a "Like" button or join a mailing list, which ensures you will have their attention throughout the remainder of the campaign whenever they are online. This simply cannot be done with TV or radio.
2 - Social Media Marketing is One of the Most Effective Methods of Spreading the Word
Word of mouth is one of the most excellent ways to create a buzz. Social media facilitates that on a grand scale more rapidly than any other method. People are reached where they are comfortable, in a place where they are in a position to quickly show everyone they know where they stand about a candidate.
When a hot button issue comes up, your followers are going to link to your positions on this. All you need to do is put up links to videos and other content with a strong headline. Soon it will be re-posted on status updates everywhere in Twitter and Facebook and featured in email "forwards."
3 - Social Media Is More Cost Effective than Any Other Form of Marketing
Because the medium itself is "free" in many ways, to use, you only need to pay for the time it takes your staff to update and interact with your social media outlets. This reduces the budget needed for conventional advertising, while simultaneously increasing its effectiveness.
In addition, many software programs facilitate and reduce the time needed to maintain the different social media accounts.
When some paid advertising is needed it will be less expensive to place ads on different social media platforms like Facebook and StumbleUpon than it would be to do on other media (television, radio, print, etc.).
4 - Hype Sells
Let's face it: hype can arguably be as powerful, if not more powerful than content. This is why generating a buzz online is absolutely quintessential. Social media makes it possible to go "viral" quickly, and in a seemingly organic fashion.
Research has shown that consumers are more likely to respond to what they believe is their own idea or the idea of a friend or family member than they are to respond to something that seems corporate-driven or commercially rooted.
In Conclusion: It's a New Era
Times have changed. For instance, when Obama was elected, Myspace played a huge role. Now, Myspace has become virtually irrelevant, while Twitter and Facebook are the favorites now. That may not last forever. YouTube shows no signs of slowing down, and certainly needs to be one of the primary resources of any social media political campaign strategy.
Keeping up with the latest trends in social media is currently the key to success at marketing virtually anything. Social media marketing is now one of the most actively used advertising methods and are having the greatest impact on instituting expansive publicity for various causes. Political campaign managers must aim to be one step ahead of the opposing candidate's campaign. The chances of winning the race are maximized by finding the most experienced social media marketing consultant and starting your political social media campaign as early as possible.
Nashat Mostafa is the founder and CEO of SEO 7 Services. Throughout an extensive career as a Montreal search engine optimization consultant, Mostafa has worked along side many companies both large and small, to plan and execute effective, results-driven internet marketing campaigns. He has also arranged many SEO training seminars and has published countless articles, in an effort to assist small business owners - in taking advantage of the latest trends in SEO and social media marketing, achieving top search engine placement positions, boosting website traffic, increasing conversion rates and improving Return on Investment (ROI). Montreal SEO 7 Services is well-established in the field of internet marketing and search engine optimization, serving a broad range of industries from fashion and jewellery manufacturers to medical data and software development companies.
Monday, August 26, 2019
Current and Future Search Trends - What the Top Internet Search Engines Are Doing
The future of search is unclear - what is clear is that change is rapidly happening for all of the top Internet search engines. Google as always is the frontrunner for many of these search trends, but even little guys like Ask.com are making waves. In this article, I will attempt to cover some of the more interesting search trends that are occurring today with the top Internet search engines - but I am by no means being comprehensive about the subject. Things are changing on a weekly, or sometimes even daily, basis, and future articles will cover additional developments in depth.
In May 2007, Google - the leader among top Internet search engines -- got people talking (again) when it rolled out its latest search concept, Universal Search. Universal Search was Google's attempt to create a single page of search results, rather than separate pages for types of results, such as videos, images, maps, and websites. When it was first introduced, many search engine optimization firms raced around exclaiming that this was one of those search trends that would change everything and that new optimization rules should be created and followed immediately.
I published an article in early 2007 in which I noted, "The problem with Universal Search is that it can muddy the results, and it can also introduce irrelevant results that a searcher cannot use (1)." I also wrote, "Clearly, Universal Search will change how an SEO campaign is run if it catches on. But this is a real if - users' search habits are hard to change overnight, even if you are Google and you essentially define what searching is and how it works (2)."
And in fact, Universal Search didn't quite take off the way Google had hoped. A post on MediaPost's Search Insider by Mark Simon boldly states, "Universal Search will probably not be viewed as the greatest Google fiasco since Google Video, but it's clear that it's failed to deliver on the vaunted promises made by Marissa Mayer back in May (3)." So will we see more of Universal Search, or will it be quietly put to the side? Will other top Internet search engines want to use it for themselves? Only time will tell, but it seems like Google needs to do a lot more work before users really warm up to it.
Personalization and Personalized Search
Personalization on the other hand seems to be one of the search trends working very well for Google and many of the other top Internet search engines. In an article I wrote a few months ago, I said "The basic principle behind personalized search is simple. When you go to Google and type in a search query, Google stores the data. As you return to the engine, a profile of your search habits is built up over time. With this information, Google can understand more about your interests and serve up more relevant search results (4)."
As it works right now, if you use a Google product (Gmail, Google toolbar, AdWords, etc.), Google is keeping track of what you search for and what websites you visit, and it's then tailoring your results appropriately. Search for "bass," and Google will know whether you mean the fish or the instrument. As I pointed out, though, there are major issues with search trends like personalization:
Privacy issues that arise from personalized search are also a big question. The EU recently announced that it is probing into how long Google stores user information (this probe was subsequently extended to include all search engines). AOL recently committed a serious blunder when it released search data from 500,000 of its users, and it was discovered that it was fairly easy to identify many people by the search terms that they use...(5)
Yet if nobody makes a fuss about this, then it's very likely Google - and the other top Internet search engines - will start tracking everyone behind the scenes, whether they use a Google product or not.
It's actually already starting - right now, the cookie Google places on your machine (did you even know they did that?) will expire in two years - but they won't really expire at all. According to the official Google blog:
In the coming months, Google will start issuing our users cookies that will be set to auto-expire after 2 years, while auto-renewing the cookies of active users during this time period. In other words, users who do not return to Google will have their cookies auto-expire after 2 years. Regular Google users will have their cookies auto-renew, so that their preferences are not lost. And, as always, all users will still be able to control their cookies at any time via their browsers (6).
Seems it won't be long before Google knows what you're searching for before you do.
Expanding "Sneak Peeks"
Ask, one of the smaller of the top Internet search engines, has been using sneak peeks to entice searchers for a while now. Searchers who use Ask.com can mouse over an icon next to many results and see a screen shot of the website. No clicking needed. Google, always watching for search trends, seems to have noticed, because they've filed a patent for expanding their own snippets (7). Soon searchers on Google may be able to read expanded summaries of pages, or longer clips of page text. This tactic appeals to searchers who are now demanding more and more information faster and faster from the top Internet search engines, and who don't want to waste precious seconds clicking on a link and then on the back button to find just the right site for their needs.
When Ask was Ask Jeeves, the butler was supposed to listen to your search queries in the form of questions and then get answers for you. The problem was, this never worked exactly the way it was supposed to. Instead of answering the question based on syntax, the engine still responded to searches in the same way others did, by analyzing the words and returning a list. Jeeves was retired with a bit of fanfare, and the engine handles queries in the more traditional manner for now. But all of the top Internet search engines have continued to work on this concept, with Google again leading the way since it has the manpower and brainpower to do so. I expect that within the next year, this will be one of the search trends that the engines will want to focus on with a greater push toward answering questions rather than just returning related results.
Speech Recognition and the Mobile Market
Speech recognition is really going to be one of the huge search trends in the coming months and years for the top Internet search engines. In an interview from this past summer, Peter Norvig, director of Google Research, noted, "[Google] wanted speech technology that could serve as an interface for phones and also index audio text. After looking at the existing technology, we decided to build our own. We thought that, having the data and computational resources that we do, we could help advance the field (8)." With speech recognition in place, one could go to Google (or another of the top Internet search engines) and use a microphone to ask a question aloud, or just say some keyphrases, and get a list back immediately.
And speech recognition has the biggest benefit for top Internet search engines when it comes to users of mobile devices. Let's face it, as advanced as those keyboards may have gotten, they're still a pain to use and it's time-consuming to type in more than a few sentences. (That's y txt msgs r lk ths, u c?). Norvig is on top of that too, noting, "In general, it looks like things are moving more toward the mobile market, and we thought it was important to deal with the market where you might not have access to a keyboard or might not want to type in search queries (9)."
More to Come
As I noted in the beginning, this is just a small sampling of the search trends for the top Internet search engines today. Google, Yahoo, and even Ask are all working tirelessly to get your business and to make search easier, faster, and more accurate. Keep checking back for future articles covering some of the other trends and following up on the ones I've already discussed.
Ibid(C) Medium Blue 2007
Scott Buresh is the founder and CEO of Medium Blue, which was recently named the number one search engine optimization company in the world by PromotionWorld. Scott's articles have appeared in numerous publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue is an Atlanta search engine optimization company with local and national clients, including Boston Scientific, Cirronet, and DS Waters. Download Medium Blue's latest exclusive whitepaper, "Adding Search to Your Marketing Mix," at for more insight.
Sunday, August 25, 2019
Find Serious SEO Help For Keyword Ranking
Ranking for keywords is not nearly as easy as it used to be, even if you are the first on the scene. In the past it simply took a ridiculous amount of content that was packed with keywords, perhaps to the point where a human could not read it, to rank highly on search engines. Then came the days of building inbound links and/or buying bundles of inbound links to drive traffic, but that day is now fading away too. Why do these techniques come and go just when people can figure them out? It is the very fact that people are figuring them out that is the problem. The only answer is to stay on top of the latest SEO techniques, but that is easier said than done.
The easiest way to stay on top of real SEO techniques is not popular, but it has to be said: pay for it. The bottom line is that search engines only remain in power and relevant so long as they return results that users want, not what content writers wish. Sometimes those are the same thing, but there are only so many links on any search engine result page (SERP) for content links and meta-descriptions. This means competition is part of the game, and search engines know that this drives some people to the point where they try nearly anything to get on top...even if it is unethical and/or goes against the needs and wants of the search engine.
As a result, search engines constantly update their SEO algorithms, and the code that compares results of different algorithms to uncover anomalies that might be telltale signs of an attempt to trick a single type of SEO routine. With so many algorithms and comparative analysis software running, it really does take a small company to continually monitor what is happening with SEO in real time. A few additional workers are required to update documents and even more workers are required to keep SEO-related software up to date. All of this labor does cost something, but failing to adhere to the latest in SEO might mean spending endless time blogging to little or no avail. The choice is ultimately yours.
You might try taking the so-called 'free' route and trust websites and forums that have potentially outdated information and risk taking bad advice that could leave lasting harm on a website from an SEO point of view. The worst-case scenario is that you end up spending a ton of time and hurting a website rather than helping it. On the other hand if you do decide to opt for paying for the latest tools and information from companies like SEO Moz, then it only becomes a question of learning how to use those tools effectively. Luckily, companies like SEO Moz pack plenty of instructions and how-to guides into their site, which means that success is only a matter of effort and diligence at this point.
Charles is an avid technology enthusiast. He relies on SEO to make money. He uses SEO Tools to make sure he is doing the right things to make his sites rank.
Thursday, August 22, 2019
Content is NOT King!
The phrase 'Content is King' has become a mantra for the successful Internet Marketeer and the black-hat SEO consultant alike. It has fuelled my own business and provided me with countless opportunities to connect with individuals and businesses in the UK and Europe, all seeking an advantage over the competition through impressive article content and attractive copy.
I run a creative business that produces both article content and web copy. What's the difference? Content is generally designed to produce traffic, to bring people to your website. Copy is designed to make the customer click 'buy'. The difference isn't subtle, but it is vital.
Quantity vs. Quality
Generally copy equates to quality and content equates to quantity. In the world of SEO web content and copy, that's just how it plays.
I want to change this. I want a revolution of quality. Content can be high quality, copy can be produced in quantity. High quality copy-style content can be produced in volume. We shouldn't be filling the Internet, this amazing research resource with meaningless drivel. Paying some computer literate English-speaking writer in the Third World to produce semi-English articles at $1 per page is not helpful, it is content, but it is the lowest quality copy that might get a click, but is unlikely to make a sale. Content generates leads, copy produces sales.
You can employ a so-called SEO expert who doesn't use writers, they just take articles and put them through the article blender, they use content re-writing software that takes in someone else's articles and churns them out as article-garbage at the other end. However, if you want customers and not just clicks, you need an article writer. If you want clients you need a content writer to write the articles that will draw their attention to you. Real SEO experts know:
Content is not King. Quality Content is King.
Employing a professional content writer is an investment in increased traffic and sales. It's more than just raising your ranked position on Google, although that is very important. It's also about connecting with and effectively communicating with the potential customer or client. It's sharing an idea, a vision, a service, benefit or product with someone who could gain from what you have to offer. Sharing the benefits by using professional quality content writers means articulating those benefits in an attractive and appealing way that informs the client and educates them about your product or services. It's not just bringing the horse to water; it's encouraging it to drink at the same time. If you want the customer or client to search, click and buy from you in one action -
Superior Content is King.
Thursday, August 22, 2019
Defining Niche Keywords & Keyword Difficulty - Development of a New Essential and Unique SEO Tool
It is common knowledge amongst search engine optimizers that finding "niche keywords" is fundamental in our quest to attract visitors to a website. There are many keyword suggestion tools that claim to find niche keywords but in practice they generate lists of keywords without any practical means or guidance for separating out the niche keywords for us. In this article "keywords" includes keyword phrases.
How do we define a niche keyword?
Surprisingly, there does not appear to have been even one serious attempt at a definition of a "niche keyword".
The following definition is recommended: A niche keyword is defined as having an above threshold search volume for the targeted locality of a website with potential for top ten positioning on the search engine results page (SERP) for that locality (country).
Although websites remain reachable from any location, the vast majority of websites are targeted at visitors within a country, state/county/province, or city/town. Only a minority of websites aim to provide information universally or seek sales internationally. Locality orientated searches form the fastest growing sector on the internet - currently estimated at 12%. A search that includes a locality has a better chance of converting on e-commerce and e-marketing websites.
When we seek niche keywords for locality based websites, we need data on the number of searches conducted for that locality and an assessment of the competition for the country specific search engines. The most popular search engine is Google. Examples of Google country specific search engines are Google.co.uk, Google.ca (Canada), Google.fr (France) and Google.jp (Japan). In addition to having the largest search database, and being free of charge, the Google keyword research tool has the advantage of providing both global and country specific monthly search volumes.
Threshold Search Volume
The threshold search volume that is acceptable for a website is dependent on its purpose.
A global information website might choose a threshold search volume of a thousand searches per month before it would consider creating a web page focused on a keyword.
A website seeking clients within a locality might consider the return on investment acceptable for developing a web page on a keyword with potential to attract even one additional client a month.
Top 10 Positioning on Search Engine Results Pages
Few searchers click on web pages positioned below the top ten on SERPs. Whereas 42% of searchers click on the number one positioned web page for a search, only 0.7% of searchers will click on the 11th positioned web page and 0.07% for the forty first positioned web page. Put another way, if the number one web page for a keyword receives 600 visitors, the 11th web page will receive 10 visitors and there will be just one click on the 41st. From an SEO point of view, a web page that cannot be positioned within the top ten positions for a keyword on the SERP will fail to bring much traffic.
Keyword difficulty is an assessment of the chance of positioning a web page within the top ten positions on a SERP for a keyword.
Traditionally competition has been evaluated mainly by the number of 'results' which is the number of competing web pages. The Keyword Effectiveness Index - KEI - is the most popular formula for identifying "effective" keywords. It incorporates keyword popularity data (P = number of searches) and the competition (C). The formula is P2/C.
Invariably a search will show at least hundreds of competing web pages (results) and often millions. Whilst the number of results will provide some indication of keyword difficulty, it is the strength of the top ten web pages compared to the potential strength of the page we can build on our website that will determine if our page can reach the top ten. The competitive strength of the top ten competing web pages for a keyword is not a direct function of the total number of competing web pages. The strength of the competition of the top 10 competing web pages for a keyword with only 10 thousand competitors will be far greater than 1,000th of the strength of the competition for a keyword with 10 million competitors.
From a search engine optimization perspective every web page should be optimized around one keyword.
From a web design point of view, we need to consider three types of web pages:
1. Pages that are required to cover the theme of the website but are based on keywords that are so competitive that they are unlikely to achieve top page positioning and therefore will not bring visitors to the website. For example, a holiday accommodation advertising website may produce an excellent page on "Italy". If it provides useful information, it will be appreciated by visitors who arrive on the website. High positioning on the SERPs for "Italy" is unlikely, however much effort you put into it, and this page will not bring visitors from the search engines.
2. Pages that are required to cover the theme of the website and are based on niche keywords and may bring visitors to the website - in practice there are unlikely to be many of these.
3. Pages that are not obviously required to cover the theme of the website but are developed around relevant niche keywords from a list of keywords initially generated by a keyword suggestion tool. The difficulty here is separating out the niche keywords from the full list. We need to focus our precious time and SEO efforts on the niche keywords where we can successfully compete.
How do we find the niche keywords from a list of keywords initially generated by a keyword suggestion tool?
In 2004, it was estimated that Google included 200 factors in its positioning algorithm. In 2009, many search optimization optimizers believe Google now uses more than 300 factors. It is unlikely that each of these factors carry equal weighting.
Using retro-analysis of top ten positioned web pages for numerous keyword searches, the author identified the most important, but underestimated, factor in the Google algorithm that determines positioning on SERPs (HomePage PageRank or G-Factor-I). It then became apparent that a second factor (G-Factor-II - a hidden boost to the effective PageRank of HomePages competing for a keyword) significantly influenced positioning.
Once aware of G-Factor-I, identification of niche keywords by manual analysis of a list of keywords generated by my favourite keyword suggestion tool proved to be prohibitively time consuming. For a list of 50 keywords, the G-Factor-I must be determined for each of the top 10 web pages - 500 calculations. A unique, purpose built program - Keyword SEO Pro - has been commissioned. No analysis is required for G-Factor-II.
The Most Important Question In Search Engine Optimization
The most frequently asked question that I am asked by web site owners is "How can I get my web pages to the top on the SERPs for my keywords?" My advice may surprise you: Take out the "How"!
You will then have the most important question web site owners and search engine optimizers should be asking:-
"Can I get my web pages to the top on the SERPs for my keywords?"
Using the combination of KeywordSEOPro to analyze for G-Factor-I for a list of keywords and by comparison with G-Factors-I and II for your own web pages, you will be able to identify your niche keywords and focus your SEO efforts appropriately. A more detailed explanation is provided on the website.
Thursday, August 22, 2019
Historic Keyword Research
Want to know what the latest trend is or if a historic trend will soon happen again? Then you might want to do what is called a historic keyword research. So what is this and how do you use it? Historic keyword search is searches that have been possible in the past and can be very probably now. This can also be based on current history and demand for keywords as well. So why don't more people know about how to use this as far as advanced SEO is concerned. That may be because people don't know about it or how to use it.
When it comes to a search of this kind, Google has a program that is called Google Trends Labs. This works just like any search engine would with one exception. You can find the daily trends on the front page. You can also look for these trends by entering terms into the Labs search engine. This is basically a time based search engine that will help you to identify traffic spikes that may be coming up again and again. This is a very useful feature to have if you have something that has the potential to be searched again and again.
This can help with analysis of the web. This is very similar to the predictive SEO but this mainly has to do with analyzing sites and providing the keywords that are the most used about certain subjects that are either currently popular or have the potential to be. When using this particular service, you will need to enter at least one phrase, if not two. The way that you use this with two phrases is by separating them by a comma. Take a look at this example for instance: NASCAR, Champion.
This can be deceptive however, if you are looking for a certain amount of times that a certain champion has won, then you would need to enter the drivers name along with the preceding two words. That is how simple it is. You can get confused however if you are not sure how to use this SEO tactic to help you with your content or your site. There is a lot of information on the Google trends labs page at http://www.google.com/trends. This will give you some examples of how to use the particular program and what the latest hot trends really are.
If you are involved in journalism sites, this can be a god send. However, if you are selling anything, you can also use this site for the hot topics and to find out what is hot each day and with the information on the page about this site, you can also get more information about how to use this site to your advantage. So that is basically the advanced SEO of using historic keyword trends to not only be on top of what everyone is talking about, but also to boost your business and sales. This is an advanced technique that will also help you to rank your site higher.
The best way to get a complete picture of your site's best marketing tools is to let the professionals perform a Keyword Research Service for you.
Thursday, August 22, 2019
How Google Keywords Work For Searches
If you want to know how you can use Google keywords for search as well as understand how it all works, take note of what I'm about to say here. If you have a website online and are using keyword targeting for search engine optimization, good for you! You're on the right track. But if you're new to all of this, let me explain how Google keywords for search work.
There are really two sides to Google, if you really look at it. One, side is the free side and the other is the paid side. If you take a look at the paid side which translates into running Google AdWords ads which are the ads on the right side of the search page of Google, you'll see related ads based on your search. So, basically, those are ads that were paid for with the purpose of getting traffic to a specific website. Basically, what happens is when somebody searches for a certain keyword, related ads will show up. And these ads actually used the same keyword in their ad so that's why the ad appeared on the right hand side when the visitor entered that particular keyword in the search box. Now onto the other side of Google, the free side...
If you take a look at the free side of Google, basically we can typically call this the SEO or the free search side. A lot of times this free side is referred to as organic search. Basically what that means is you're optimizing your site for specific keywords or for specific words. So, what happens is when somebody searches for those particular keywords, and those same keywords are optimized well on your website, your site will actually get a higher rank or placement in the search engines. So you've got to find what words actually work best. When somebody's searching online, what words would you like to have your site appear for? Using free search engine optimization is one of the most inexpensive ways to gain traffic to your website.
One major tip is to use keyword software to target keywords that are in demand from your market. Note that some keywords are more popular than others - usually the main keywords. So, for example if you were in the niche of weight loss, that keyword "weight loss" will be very competitive. You can do search engine optimization for that term, but since it's overly competitive; it may be harder to rank for that term. A great strategy is to use long tail keywords. Long tail keywords refer to words which are 3 or more words. So instead of optimizing your page for the overly competitive term "weight loss", which may be difficult to rank well for, consider optimizing pages for three or more keywords like "weight loss vitamin" or "weight loss vitamin for women". You'll be amazed at how well you can rank for such terms since there are quite a few people entering those terms in the search box.
If you want to gain more traffic to your website think outside the box. Google is a vast search engine that can give you a ton of opportunities to rank well for your market. Whether free or paid, you can do very well if you take the time to carefully look at your market and the capabilities of the Google platform.
Thursday, August 22, 2019